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Customizable ChatGPT Prompts for Facebook Ad Copy

Want to create Facebook Ad copies that will ensure high-quality results applicable to your brand/product?

You’ve come to the right place!

We’ll provide you with customizable prompts for Facebook ads that will help you create a copy suitable for your product and target audience.

Also, these prompts follow the best practices and character limitations, so no worries about that either.

ChatGPT Prompt for Facebook Ad Copy

Generate a Facebook ad for [Brand/Product Name] targeting [Target Audience]. Ensure the ad includes:
Primary Text: Craft an engaging and emotional hook under 125 characters that highlights the unique value of [Product/Service]. Include a personal touch that speaks directly to [Target Audience]'s needs.
Headline: Write a compelling headline within 40 characters that captures the essence of [Product/Service] and motivates [Target Audience] to learn more.
Description: Provide a concise description about 30 characters long, reinforcing the key benefit of [Product/Service].
Call to Action (CTA) Button: Suggest a clear CTA that aligns with the desired action, such as 'Shop Now', 'Learn More', or 'Sign Up'.
Brand/Product Name: [Input specific details]
Target Audience: [Input target audience]
Product/Service: [Input product/service details]
Desired Action: [Input what action you want the audience to take]

Explanation of the Prompt and Its Effectiveness:

This prompt is designed to optimize the generation of Facebook ad copies within the platform’s character limits for each ad component, ensuring that the entire message is displayed without being truncated.

  1. Primary Text: The request for an engaging hook within 125 characters encourages conciseness and relevance, focusing on creating an immediate emotional connection with the target audience. This approach leverages the best practice of starting strong to grab attention quickly.
  2. Headline: Limiting the headline to 40 characters pushes for creativity in summarizing the offer’s value compellingly, which is crucial for catching the eye of the audience as they scroll through their feed.
  3. Description: A concise description of about 30 characters ensures the message is direct and to the point, complementing the headline and providing just enough detail to intrigue the audience.
  4. Call to Action (CTA) Button: Including a CTA suggestion in the prompt ensures that the ad copy concludes with a clear, actionable step, guiding the target audience on what to do next. This element is vital for conversion optimization.

By incorporating these limitations and best practices into the prompt, ChatGPT is directed to produce tailored ad copies that are not only compliant with Facebook’s ad format requirements but are also crafted to engage and convert the specified target audience effectively.

This structured approach facilitates the creation of high-quality, focused ad content that aligns with the brand’s marketing objectives.

Advanced ChatGPT Prompt for Writing Facebook Ad Copies

For an advanced and more customized Facebook ad creation using ChatGPT, incorporating detailed segmentation, specific emotional triggers, and clearer directives for each component of the ad can significantly enhance the prompt’s specificity and effectiveness.

Here’s how you could structure such an advanced prompt:

Craft a tailored Facebook ad for {Brand/Product Name} aiming to connect with {Target Audience Segment}. The ad should meticulously integrate the following elements:
1. **Primary Text**: Develop a narrative under 125 characters that resonates with {Target Audience Segment}, emphasizing {Specific Emotional Trigger or Need} and {Unique Selling Proposition of Product/Service}. Incorporate language that mirrors {Target Audience Segment}'s vernacular to foster a genuine connection.
    - Specific Emotional Trigger or Need: [Detail what emotional need or trigger the product/service addresses]
    - Unique Selling Proposition: [Clarify what makes the product/service stand out]
2. **Headline**: Conceive a headline within 40 characters that succinctly encapsulates the core benefit of {Product/Service} to {Target Audience Segment}, using action words that convey urgency or exclusivity.
    - Action Words to Use: [List specific action-oriented words that should be included]
3. **Description**: Frame a brief description, about 30 characters, that complements the headline by underscoring {Key Benefit} or offering a {Call to Action} that aligns with {Desired Action}.
    - Key Benefit: [Define the primary benefit of the product/service]
    - Call to Action: [Specify the action you want the audience to take]
4. **CTA Button**: Recommend a CTA that precisely matches the intended outcome of the ad, such as 'Join Now', 'Get Your Offer', or 'Discover {Something New}'.
    - Intended Outcome: [Describe what the ultimate goal of the ad is, e.g., lead capture, sale, sign-up]
Please include:
- Target Audience Details: [Provide detailed demographics, interests, behaviors]
- Emotional Triggers to Leverage: [Identify specific emotions to target, e.g., joy, fear of missing out, trust]
- Language/Tone Suggestions: [Offer guidance on the ad’s tone, e.g., friendly, professional, enthusiastic]
- Visual Guidance: [Describe the type of imagery or video that should accompany the ad, e.g., lifestyle images, product demos]
- Any Relevant Hashtags or Social Proof: [List any hashtags to include or types of social proof, like testimonials, that could augment the ad’s credibility]
This structured and nuanced approach aims to craft an ad that not only catches the eye of {Target Audience Segment} but also compellingly conveys the value of {Product/Service}, motivating them to take {Desired Action}.

Why This Prompt is Effective

  • Targeted Emotional Triggers: By specifying the emotional needs or triggers relevant to the target audience, the ad copy is more likely to resonate on a personal level, increasing engagement.
  • Detailed Audience Segmentation: Providing comprehensive details about the target audience ensures the ad is finely tuned to the preferences and behaviors of that particular segment.
  • Action-Oriented Language: Including action words and a clear CTA makes the ad more dynamic and actionable, encouraging immediate response from viewers.
  • Comprehensive Guidance: Offering explicit instructions for each part of the ad, from text to visuals, ensures all elements work together cohesively to support the ad’s objectives.
  • Inclusion of Social Proof: Mentioning the use of testimonials or social proof can enhance trust and credibility, vital factors in a user’s decision-making process.

This advanced prompt framework is designed to elicit a highly customized and effective Facebook ad copy from ChatGPT, leveraging detailed insights into the target audience and specific campaign goals for maximum impact.

Use Cases for Facebook Ad Copies

Creating distinct Facebook ad copies tailored to different campaign goals is crucial for achieving optimal engagement and conversion rates.

Each type of campaign—whether it’s launching a new product, running seasonal promotions, retargeting, raising awareness, generating leads, promoting events, sharing customer testimonials, or providing educational content—requires a unique approach to effectively communicate with the target audience.

Here’s how the ad copy should reflect the diverse objectives:

1. Launch of a New Product or Service

The ad copy should spark excitement and curiosity about the new offering. It must underscore what sets the product or service apart, emphasizing its innovative features and the advantages of being an early adopter. Highlighting the unique value proposition is key to enticing potential customers to explore further.

2. Seasonal Promotions

For campaigns centered around seasonal deals, the ad copy needs to convey a sense of urgency and the ephemeral nature of the offer. Emphasizing the festive mood, special discounts, and a clear deadline can motivate the audience to act quickly to take advantage of the promotions.

3. Retargeting Campaigns

Retargeting ad copies should remind the audience of their previous interest in a product or service, adding an element of personalization. Including an extra incentive, such as a promo code or exclusive offer, alongside a compelling call to action can encourage users to complete their purchases.

4. Awareness Campaigns

When the goal is to build brand awareness, the ad copy should tell a story that aligns with the brand’s mission and values. This approach aims to forge an emotional connection with the audience, leaving a lasting impression that elevates brand recall and affinity.

5. Lead Generation

For lead generation campaigns, the ad copy must highlight the exclusive and valuable nature of the offer, such as a free webinar or an insightful ebook. Clearly articulating what the user stands to learn or gain—and incorporating a straightforward call to action—can significantly boost sign-up rates.

6. Event Promotion

Promoting an event through Facebook ads requires creating a sense of community and excitement. The ad copy should detail the event’s features, benefits, and logistics, persuasively presenting why attendance is a must. A sense of urgency as the event date nears can also increase registrations.

7. Customer Testimonials and Success Stories

Ad copies featuring testimonials or success stories should prioritize authenticity and relatability. Sharing real-life experiences that demonstrate the positive impact of a product or service can enhance credibility and trust among potential customers, encouraging them to explore what the brand has to offer.

8. Educational Content

For ads promoting educational content, the copy needs to focus on the value provided upfront. Teasing the insights or knowledge contained within the content—and positioning the brand as a thought leader in its field—can attract users interested in learning more, thereby establishing a connection based on shared interests.

Crafting Facebook ad copies with these guidelines ensures that each campaign resonates with its intended audience, driving engagement and achieving specific marketing objectives effectively.


There you have it, those are the prompts you can use for your Facebook Ads campaigns.

The customizable fields should help you get unique and relevant results.

We’d encourage you to give these prompts a try!

Hopefully, you’ll get some good copies, or at least get an inspiration for writing on your own.

If you liked this post, make sure to check out our prompts for Google Ads copies.

Michael Schroder

Michael Schroder

Michael Schroder is a Google Ads and SaaS marketing consultant. He has been managing $200k-$300k monthly ad spend and has worked with 200+ SaaS companies. The thing that makes him unique is his data-led approach and his focus on SaaS businesses.