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Customizable ChatGPT Prompts for Google Ad Copy

Creating a perfect Google ad copy can be a headache.

If you don’t have a professional copywriter, worry not!

We’ll help you get quality copies for your Google Ads and assets with the use of ChatGPT.

We’ll explore the relevant ad types and assets and provide prompts for them.

How do we ensure it fits everyone?

By providing custom fields that will be input by the user to provide results relevant to their product and brand.

We’ll also ensure the prompts are within the character limitations and best practices by providing that information within the prompts.

By the end of this guide, you’ll have a collection of ChatGPT prompts at your disposal, designed to improve your Google Ads efforts across the board, making your ad copy more effective.

Let’s get right into it!

Prompt for Creating Google Search Ads Copies

“Based on the given limitations for Google Search Ads, create an ad copy focusing on [Product/Service Name]. Ensure the ad aligns with the user’s search intent by incorporating [Key Features or Benefits] and [Specific Keywords]. The ad should encourage [Desired Action], highlighting [Any Sales, Offers, or Social Proof]. Make it relevant for [Target Audience Description], and if applicable, emphasize local appeal. Keep within the character limits: Headlines (up to 3, max 30 characters each), Descriptions (up to 2, max 90 characters each), and Display URL Path (up to 2, max 15 characters each).”

Why This Prompt Is Effective:

This prompt is designed to generate Google Search Ads that are concise, direct, and tailored to the audience’s specific needs and interests. It encourages the creation of ad copies that:

  1. Address User Intent: By focusing on key features, benefits, and specific keywords, the ad copy directly responds to what the user is searching for, increasing the ad’s relevance and potential click-through rate.
  2. Prompt Desired Action: A clear call to action is included to guide users on what steps to take next, whether it’s to make a purchase, sign up for a newsletter, or learn more about a product/service.
  3. Highlight Special Offers: Mentioning any sales, offers, or social proof within the character limits can significantly enhance the ad’s attractiveness and credibility, encouraging more clicks and conversions.
  4. Local Relevance: For businesses targeting specific geographic areas, emphasizing local appeal can make the ad more relevant and compelling to the target audience.
  5. Stay Within Limits: Adhering to the character limits ensures the ad copy is focused and compliant with Google’s guidelines, preventing truncation or rejection.

Note: When crafting the ad copy, it’s essential to include a compelling Headline to grab attention, a descriptive and persuasive Description to convey the message and benefits, and a Display URL Path that guides users to a relevant landing page. This structure helps create a cohesive and effective ad that resonates with potential customers.

Prompt for Creating Responsive Search Ads Copies

“Construct a Responsive Search Ad for [Product/Service Name] with a focus on [Key Features or Benefits] and targeting [Target Audience Description]. Incorporate a diverse set of [15 Headlines] and [4 Descriptions] that include [List of Keywords], [Any Sales, Offers, or Social Proof], and at least two variations that emphasize local appeal if relevant. Ensure each headline and description varies in message to utilize Google’s dynamic ad serving effectively, staying within character limits: Headlines (up to 15, each max 30 characters), Descriptions (up to 4, each max 90 characters). Craft each element to stand alone as Google might mix and match them.”

Why This Prompt Is Effective:

This prompt guides the creation of Responsive Search Ads by ensuring:

  1. Diversity in Ad Elements: By requesting a wide range of headlines and descriptions, it ensures that the ad can dynamically adapt to various user queries and contexts, increasing the chance of presenting the most compelling message at any given time.
  2. Relevance and Specificity: Including keywords, sales, offers, or social proof directly appeals to the user’s interests and intent, making the ad more relevant and engaging.
  3. Flexibility for Google’s Algorithm: Providing multiple, distinct options for headlines and descriptions allows Google’s machine learning algorithms to test and determine which combinations perform best, optimizing the ad’s effectiveness over time.
  4. Local Appeal: For businesses that benefit from local targeting, including location-specific ad elements can significantly improve click-through rates from the desired audience.

Note: In Responsive Search Ads, it’s crucial to make each headline and description potent enough to stand on its own, as Google may combine them in various ways. The aim is to cover a broad spectrum of user intents and preferences, maximizing the ad’s reach and impact. Remember, the adaptability of your ad content plays a significant role in capturing the attention of your target audience and driving them towards your desired action.

Prompt for Creating Display Ads Copies

“Design a Display Ad for [Product/Service Name] that captures the essence of [Key Features or Benefits]. Aim to intrigue [Target Audience Description] with an engaging visual and concise text that includes [List of Keywords] and highlights [Any Sales, Offers, or Social Proof]. Remember, the goal is to complement the visual with up to 90 characters in the description that encapsulates the offer, encouraging [Desired Action]. Provide suggestions for both the image content that aligns with brand identity and a call to action that resonates with the target demographic. Ensure the ad adheres to Display Ads’ character limits: Business Name (25 characters), Headline (30 characters), Long Headline (90 characters), and Description (90 characters).”

Why This Prompt Is Effective:

This prompt assists in crafting Display Ads by focusing on:

  1. Visual and Textual Balance: Encouraging consideration of both visual elements and textual content ensures the ad is not only attention-grabbing but also informative, creating a harmonious and effective ad experience.
  2. Keyword Inclusion: Suggesting the inclusion of keywords within the text complements the visual message and improves the ad’s relevance to the target audience’s search interests.
  3. Clarity in Messaging: Limiting the text to concise character counts helps distill the ad’s message to its most impactful essence, ensuring it’s easily digestible at a glance.
  4. Action-Oriented Call to Action (CTA): A clear CTA is crucial in guiding the audience towards the next steps, whether that’s learning more about a product or making a purchase.

Note: Display Ads blend visual creativity with concise messaging to catch the eye of potential customers across the web. The effectiveness of these ads lies in their ability to communicate a compelling message quickly and visually. Crafting ad copy that supports the visual narrative while adhering to character limits is key to creating Display Ads that not only draw attention but also drive meaningful engagement and action from the target audience.

Prompt for Creating Call-Only Ads Copies

“Compose a Call-Only Ad for [Product/Service Name] aimed at driving phone calls from [Target Audience Description]. The ad should clearly present [Key Features or Benefits] and incorporate [List of Keywords] to attract immediate attention. Highlight [Any Sales, Offers, or Social Proof] within the ad copy to increase credibility and urgency. Include a compelling call to action that prompts [Desired Action] through a phone call. Ensure the ad is concise, with a Display URL Path (15 characters max), Headlines (up to 2, each 30 characters max), Business Name (25 characters max), and Descriptions (up to 2, each 90 characters max).”

Why This Prompt Is Effective:

This prompt is structured to maximize the effectiveness of Call-Only Ads by focusing on:

  1. Immediate Connection: By emphasizing a direct call to action, it encourages immediate interaction with the target audience, leveraging the urgency of a phone call to drive quick responses.
  2. Clear and Concise Information: Keeping character limits in mind ensures the ad is straightforward and digestible, making it easy for potential customers to understand the offer and act upon it without hesitation.
  3. Relevance Through Keywords: Including specific keywords helps ensure that the ad appears to the most relevant audience, those already interested or in need of the product/service offered.
  4. Trust and Credibility: Mentioning any available offers, sales, or social proof within the limited text space helps build trust and persuades the audience to engage with the ad by making a call.

Note: In crafting Call-Only Ads, the primary objective is to prompt a direct phone call, bypassing the need for landing page visits. This direct approach requires crafting an ad copy that immediately communicates value and encourages action. The effectiveness of Call-Only Ads relies heavily on the clarity of the message and the immediacy of the call to action, making it essential to optimize every word within the strict character limits to compel potential customers to make that call.

Prompt for Creating Google Ads Assets with ChatGPT

“Develop a [Specify Asset Type] for [Product/Service Name], aiming at [Target Audience Description]. This asset should implement best practices such as [Best Practices for Chosen Asset Type] within the specified limits of [Specific Limits for Chosen Asset Type]. The objective is to supplement the main ad copy by highlighting [Desired Action or Information], ensuring it adds significant value and aligns seamlessly with the overall ad strategy.”

Note: You can find the best practices and limitations for specific asset types below.

Google Ads Asset best practices:

  • Sitelinks: Focus on clarity and relevance. Each sitelink should directly relate to its target page. Limit your sitelink text and descriptions to concise, action-oriented messages.
  • Callouts: Highlight unique features or offers succinctly. Avoid repetition with the main ad copy and utilize the space to complement the ad’s message with additional benefits or features.
  • Structured Snippets Extensions: Use predefined headers to highlight aspects of your offering. Keep entries relevant and specific to the header chosen.
  • Price Extensions: Use to transparently display prices or costs, helping to pre-qualify clicks and manage user expectations.
  • Promotion Extensions: Clearly state the offer and its terms. Utilize scheduling features to ensure promotions are only displayed when active.
  • Lead Form Extensions: Craft a clear, compelling call to action to encourage form submissions. Simplify the form to increase completion rates.

Google Ads Asset limitations

  • Sitelinks: Header up to 25 characters, 2 lines of description up to 35 characters each.
  • Callouts: Up to 25 characters.
  • Structured Snippet Extensions: Each value has a maximum limit of 25 characters, with a recommendation of 12 characters for mobile.
  • Price Extensions: Header and description up to 25 characters each, with a recommendation of 12 characters for mobile.
  • Promotion Extensions: Up to 20 characters of text for additional information.
  • Lead Form Extensions: Call-to-action up to 30 characters, description up to 200 characters.

Why This Prompt Is Effective:

This structured approach ensures that the creation of Google Ads assets is not only specific and targeted but also adheres to Google’s best practices and limitations for each asset type. By focusing on the unique benefits and constraints of each asset, advertisers can craft more effective and engaging ads tailored to their target audience and campaign goals. The inclusion of best practices in the prompt encourages adherence to strategies proven to enhance asset performance, while the limitations ensure that the assets meet Google’s requirements, maximizing the likelihood of ad approval and success.

Conclusion

Thank you for sticking to the end of this ChatGPT Prompts for Google Ad Copy guide.

We’ve covered the prompts that will help you create your Google ad copies.

Give these prompts a spin and see if they’re a good fit for you!

Continue your learning with our guide to performing Google Ads audits with ChatGPT.

Michael Schroder

Michael Schroder

Michael Schroder is a Google Ads and SaaS marketing consultant. He has been managing $200k-$300k monthly ad spend and has worked with 200+ SaaS companies. The thing that makes him unique is his data-led approach and his focus on SaaS businesses.