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Google Ads Click Through Rate and Conversion Rate Calculator

Calculate your Click Through Rate and Conversion Rate with this simple calculator!

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How to use it?


What is Click-Through Rate (CTR)?

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It’s a key performance indicator for online ads and email campaigns.

What is Conversion Rate?

Conversion Rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate indicates successful marketing and web design.

What is the formula for the Click-through Rate?

The formula for the Click-through rate is Impressions/Clicks.

What is the formula for the Conversion rate?

The formula for the Conversion rate is clicks/conversions.

Why are Click-through Rate and Conversion Rate important?

Both metrics provide insights into the effectiveness of your advertising efforts. A high CTR indicates that your ad is capturing attention, while a high Conversion Rate suggests that your landing page or offer is compelling to visitors.

Can I use this calculator for platforms other than Google Ads?

Yes, while this calculator is designed with Google Ads in mind, the principles of CTR and Conversion Rate apply universally. You can use it for any platform where you have impressions, clicks, and conversion data.

What should I do if my CTR or Conversion Rate is low?

A low CTR or Conversion Rate might indicate issues with your ad copy, targeting, or landing page design. Consider revising your strategies, testing different ad creatives, or optimizing your landing page for better results.