Data, Analytics & Reporting.

*A free, no-obligation, 30 minute chat to see what data questions I can help you answer

The data I mangle & wrangle

data analysis and reporting

I help you...

Answer questions

Uncover answers to the questions that you have that are holding you back from making key decisions. 

Spot high-leverage opportunities

Find the areas in your business that are generating 80% of your results…and ditch the rest.

Unite your team

Give your team the structure they need to be able to share and actually use their data to make decisions with the help of a clear data workflow & unified dashboards.

My data toolkit

Data Analysis and Reporting
data analysis and reporting

The industry data that gets me excited.





Example reports

Reports like these have helped:

🚀 Y42 figure out which countries and industries generate the bulk of their 'high quality' leads, allowing them to double down on these audiences.

🚀 ClearCalcs identify that Google Ads conversion rates were 3x higher than SEO conversion rates. Allowing them to re-allocate their marketing budget accordingly.

🚀 Sked Social understand that their return on ad spend for Google Ads was about 2 months. Letting them know their campaigns are profitable and ready to scale.

...what could they help you discover?


Planning involves getting the full information of the business, including KPI, USP, channels, conversion tracking, etc.

Data quality & tracking

Connect and extract data from channels in a reporting platform like Google Data studio either weekly or automatically whenever is possible.

Modelling & vizualisation

Clean and aggregate data to create the desired data visualization. Visualize the common questions that a marketer or business owner would ask about the business and create a granular visualization of your data to get an insights.


Summarize data results into a much simpler wordings to properly understand what’s the performance and action to be taken. This is done weekly, biweekly or monthly as necessary.

Book a Free 30 min chat with me 👇

“Michael was able to compile thorough market research on keywords, competitors and product profitability for a new product line launch. He created an easy to understand report/calculator which allowed me to change inputs for product pricing among other variables, to nail the pricing & product selection at launch.”

Dhruvin Patel
Founder, (Featured on Dragons Den)