Fix your google ads for profitability so you can scale.
“Michael did a great job auditing our Google Ads account and provided actionable advice for us to implement.”
Founder, SkedSocial.com (Featured in Forbes)
“Michael’s auditing service is fantastic”
Agency Owner, Strawberry Media
“Thanks, Michael for providing your detailed Adwords audit report. The feedback was really helpful for the team. We hired Michael to audit the ad words data. The data was really helpful to optimize the campaigns.”
-Identifying and reducing wasted expenses
-Locating new opportunities
-Modifying management processes
-Discovering actionable insights
-Finding evidence that validates your assumptions
-Identifying whether the keyword to add to landing page flow makes sense. This is the biggest factor that causes ad accounts to underperform.
At each of these steps, there’s a key component:
1) Targeting – how clean and how targeted is your targeting? Are you targeting the right people?
2) Ad copy – are you capturing a large majority of those people.
3) The landing page – is your page converting and what could be causing the page to not convert?
Yes, all of my audits have sections on identifying new scaling opportunities to get more conversions.
In the data analysis plan, I include a full data analysis of your keywords, search terms, location data, demographic data, and much more to discover the segments that are driving the bulk of your performance. You’ll be provided with a doc of this analysis.
The Google Ads audit is a one-off service, but if you would like actions to be implemented from the audit, then that would require a monthly retainer.
I can get started right away, but it takes three weeks to deliver the audit.
No, the audit fee is a one-off fee. You pay it once, you can hire someone else to implement the recommendations or you can hire me.
There are examples on this page, which you can check out. The audit comprises of around a 10 to 20-page document, mapping out your whole account and business like a funnel, and giving you actionable recommendations on how to improve it.
I would recommend auditing it every quarter so that you can benefit from re-evaluating which keywords are working and making decisions going from there based on the data that you’re collecting.
Audience targeting in an ad account is one of the biggest areas for improvement that I’ve seen with clients and it’s a big focus of my audits.
I can give you advice on how to improve your quality score.