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d h m s

Google Ads Consultant for SaaS companies.

Hi I’m Michael, a Google Ads Consultant with 6 years of experience helping SaaS companies grow with paid ads.

Who's this Michael guy?

Consulting clients I have helped save money (god knows how much)

I help you

Mitigate risk

Running a Google Ads account is no joke. It’s littered with pitfalls and ways to lose money. I help your team make sure nothing is wasted and that every dollar makes an impact.

Optimize performance

I help your team look at your numbers and make decisions based on them to improve performance.

Finding new opportunities

I help you brainstorm new campaign ideas, creatives & copy to scale your SaaS with untapped strategies.

“Michael is your guy! Super intelligent, knows his stuff and overall a pleasure to work with. He has been a big part of our growth

George Armine
Head of Product, PayLaterTravel.com.au

What I can advise you on:

“Michael over-achieved the goals set: a) Reduce Google Ads Spend & b) Increase traffic.”

Gernot Schusser
Founder, LoanLink.de (Acquired by Baufi24)

My past performance

See the results I've managed to help SaaS teams achieve.

Select your consulting option

1 Hour

1 hour of consulting, perfect for one-off advice.


5 Hours

5 hour package of consulting, perfect for long-term support.


*Save 33%!

DM Support

1 call/month & on-demand support


We had some great years of growth thanks to Michael’s work.”

Julian Juenemann
Founder, MeasureSchool.com

Frequently Asked Questions

What is the first step when you work with clients?

The first step when working with PPC consulting clients is to conduct a thorough analysis of their current PPC campaigns and strategies.

This involves examining their keywords, ad copy, landing pages, and overall performance to identify areas for improvement and potential opportunities for growth.

Once this analysis is complete, the PPC consultant can work with the client to develop a customized plan and strategy to achieve their specific goals and objectives.

Could you audit my Google Ads account?

Yes, I can perform a thorough audit of your Google Ads account to identify areas for improvement and potential opportunities for growth.

This will involve examining your keywords, ad copy, landing pages, and overall performance to assess the effectiveness of your current campaigns and strategies.

Based on this analysis, I can provide recommendations and guidance to help you optimize your campaigns and improve their performance.

Which are the most effective bidding strategies?

The most effective Google Ads bidding strategies vary depending on the specific goals and objectives of a campaign.

Some common and effective bidding strategies include:
1) Target Cost-per-Acquisition (CPA)
2) Maximize Conversions
3) Enhanced Cost-per-Click (ECPC)
4) Manual Bidding
Ultimately, the best bidding strategy for your campaign will depend on your specific goals and objectives.

It’s important to experiment and test different strategies to find the one that works best for your business.

How to get the most out of our consultations?

To get the most out of your PPC consultations, it’s important to be prepared and engaged for each of our calls.
You might want to:
1) Set specific goals and objectives for your campaigns
2) Bring relevant data and information to the call
3) Be open to new ideas and strategies
4) Promptly follow up and implement recommended changes so that we can follow up with the results on our next call.

What do you consider a successful campaign in Google Ads?

A successful campaign in Google Ads is one that meets or exceeds its specific goals and objectives.

This could mean achieving a certain level of clicks, impressions, or conversions, or reaching a specific cost-per-click or cost-per-acquisition target.

Ultimately, the definition of a successful campaign will depend on the specific goals and objectives of the campaign.

It’s important to carefully define your goals and measure your results to determine whether a campaign is successful or not.

Do you have a monthly minimum ad spend?

Yes, I only accept clients with a monthly ad spend of $10k.

This ensures that we have sufficient resources and budget to work together effectively and achieve your goals.

If your monthly ad spend is less than $10k, I may not be the best fit for your needs.

However, I would be happy to recommend other PPC consultants who may be able to assist you.

How much budget do you recommend starting with for an initial PPC campaign?

The budget for an initial PPC campaign will depend on several factors, including the size and scope of the campaign, the competition in your industry, and the specific goals and objectives of the campaign.

In general, it’s best to start with a small budget and gradually increase it as you learn more about your audience and the effectiveness of your ads.

This will allow you to test and optimize your campaigns without risking a large investment upfront.

A budget of $500-$1,000 per month is a good starting point for many businesses.

However, every situation is unique, so it’s important to carefully assess your needs and adjust your budget accordingly.

When would you recommend lead generation campaigns?

Lead generation campaigns are a great option for SaaS businesses that are looking to generate leads and build their email lists.

These campaigns typically focus on generating conversions, such as filling out a form or signing up for a newsletter.

Lead generation campaigns are typically effective for businesses that offer a valuable resource or information that is relevant to their target audience.

This could include things like ebooks, webinars, or other educational content.

Lead generation campaigns can be a great way to attract and engage potential customers, and can be a valuable addition to your overall marketing strategy.

Which are better: display campaigns or search campaigns?

Remarketing campaigns in Google Ads can be a powerful and effective way to reach potential customers who have previously interacted with your business.

These campaigns allow you to show targeted ads to people who have visited your website or interacted with your business in some way, such as viewing a product or downloading a resource.

Remarketing campaigns can be a great way to keep your business top-of-mind with potential customers and encourage them to take action.