SaaS Google ads management.
All the difference between burning VC money & driving profitable PPC growth.
- Optimize your account for profitability
- Test new campaigns & keywords
- Nurture your audience with remarketing
- Identify opportunities to scale
Start here 👇
I help you:
Gain confidence in your numbers
We all know the feeling od seeing positive results but not being sure whether we can rely on it being accurate. I help with tracking and measuring your numbers right from the beginning.
Improve profitability
Most paid ads guys ask you what your budget is. But you and I both know that figure is pretty arbitrary. I focus on helping you reach maximum profitability first.
Scale
Through ongoing testing, I help you discover what works and what doesn’t so we can do more of the former to grow your account and business predictably.
“If you’re looking for an expert to build and watch over your Google Ad Campaigns like a hawk, Michael is your guy! Super intelligent, knows his stuff and overall a pleasure to work with. He has been a big part of our growth, can’t recommend him enough!”
George Armine
Head of Product, PayLaterTravel.com.au
Clients I have helped at least 2x MRR
“Michael was incredibly helpful, super proactive and over-achieved the goals set: a) Reduce Google Ads Spend & b) Increase traffic.Â
He carefully & proactively created a list of improvements measures, quick wins and executed.”
Gernot Schusser
Founder, LoanLink.de (Acquired by Baufi24)
Search ads
Convert users based on high-intent search keywords for your exact product and solution. Optimize bidding, keywords & ad copy to appear above your competitors.
Remarketing
Re-engage site visitors who may not have been ready on their first visit. Stay top of mind, so that when they are ready, they come to you.
YouTube ads
Re-market to existing site visitors and discover new audiences to get your brand in front of with highly engaging video ads on YouTube.
Select your growth plan:
Basic PPC
Basic account management
Includes
- Keyword research
- Campaign setup
- Bid management
- Ad copy
- Ongoing optimization
- Basic report
- Bi-weekly call
from $2k/month
Marketing Ops
Support with marketing ops: tracking, landing pages & CRO
Everything in Basic +
- Hands on email support
- Landing page strategy
- Tracking setup & maintenance
- Quarterly data analysis audits
- Advanced reporting
- Weekly call
from $3k/month
Revenue Ops
Marketing & Sales ops support across multiple channels
Everything in Support +
- SaaS growth strategy
- Cross-channel strategy (up to 3 channels)
- Strategic planning & consulting
- Weekly call
- Support on Slack
from $5k/month
“I have been working with Michael for years and he has helped us out to setup and maintain our PPC campaigns.Â
We had some great years of growth in part thanks to Michael’s work.”
Julian Juenemann
Founder, MeasureSchool.com
Frequently Asked Questions
For Google Ads management, a monthly retainer is required.
No, there’s no limit to the number of campaigns I can launch, as long as it is within scope of the monthly fee that we’ve agreed upon.
Just message me on WhatsApp on the website, email me at michael@twospouts.com or at hello@twospouts.com or message me on LinkedIn about how to get started.
Our fee structure is loosely based on ad spend, management time required and scope of the project which will be discussed with you in our initial conversation.
A minimum monthly budget of $10,000 a month is required.
I’m flexible, if you already have an ad account, I’m happy to use that. If you would like me to set up a new one that can also be done.
It depends on the plan you’ve selected, but as a base level of communication, we have a regular call where we go over the campaign metrics and any other points of discussion.
Not from our side, but there could be additional software fees if needed (e.g. for call tracking and landing pages).
We usually start to see results in the first 2 weeks of turning on campaigns, but the initial campaign research and launch take anywhere from 1 to 4 weeks. So including that setup maybe 5 to 6 weeks.
I do regular calls and go through a dynamic Google Data Studio report with you based on your conversion numbers. It includes a page of charts and tables to keep track of our performance over time as well as a second page for action items for myself and your team.
