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How to Perform Google Ads Audit with ChatGPT (2024)

Welcome to the digital marketer’s nirvana, where the melding of artificial intelligence and pay-per-click (PPC) prowess creates a symphony of data-driven success.

This isn’t just another ho-hum guide; it’s your front-row ticket to mastering Google Ads audits with a twist—ChatGPT.

Here, you’ll journey through the intricacies of auditing Google Ads, not through the laborious manual grind, but by harnessing the analytical might of ChatGPT, a tool that’s reshaping the PPC landscape.

So, buckle up as we venture into this realm, armed with data, strategy, and a sprinkle of AI magic.

Whether you’re a seasoned PPC warrior or a budding digital marketer, this guide is your roadmap to turning Google Ads audits from a mundane task to an insightful adventure.

Let’s dive in and discover how to make those numbers sing!

Understanding Google Ads Audit

What Is a Google Ads Audit?

Think of a Google Ads audit as your campaign’s comprehensive health check-up.

It’s not just about skimming through metrics; it’s a deep dive into the heart of your campaign to uncover what’s working, what’s not, and the ‘why’ behind it all.

We’re talking about dissecting every aspect—from keywords to conversions, ad copies to bidding strategies.

Why, you ask?

Because in the realm of PPC, complacency is the enemy, and continuous optimization is your weapon of choice.

The Importance of Regular Audits

In the ever-evolving world of digital marketing, staying still is akin to moving backward.

Regular audits are your antidote to stagnation.

They are the pulse checks that keep your campaigns vibrant and responsive to the changing market dynamics.

By frequently auditing, you ensure that every dollar of your ad spend is not just an expense but an investment yielding maximum ROI.

Key Performance Indicators (KPIs) and Metrics Focus

In this audit odyssey, KPIs are your North Star.

They guide your focus to what truly matters.

We’re talking about metrics that resonate with your campaign goals—be it click-through rates (CTR), conversion rates, quality scores, or cost per acquisition (CPA).

This is where ChatGPT enters the picture, transforming these metrics from mere numbers to narratives that tell the story of your campaign’s performance.

Imagine having a magnifying glass that not only focuses on the finer details but also pulls back to give you a panoramic view of your campaign’s health. That’s what a Google Ads audit powered by ChatGPT is all about.

ChatGPT’s Role in Google Ads Audit

In the pulsating world of Google Ads, the entrance of ChatGPT is less of a subtle knock on the door and more of a grand, game-changing entrance.

Let’s unpack how this AI-powered maestro conducts an orchestra of data, insights, and strategies, transforming your Google Ads audit from a routine task to a strategic masterpiece.

ChatGPT’s Analytical Superpowers

Imagine ChatGPT as your digital Sherlock Holmes, with a magnifying glass scrutinizing every byte of data in your Google Ads account.

This isn’t just about number crunching; it’s about insightful analysis. ChatGPT dives deep into your campaign data, dissecting patterns, trends, and anomalies that even the sharpest human eyes might miss.

It’s like having a 24/7 analyst on your team, tirelessly sifting through the data, drawing connections, and surfacing actionable insights.

Data Analysis and Actionable Insights

Now, let’s talk specifics. ChatGPT, with its advanced natural language processing capabilities, can interpret vast arrays of data from your campaigns.

It looks at keyword performance, scrutinizes ad copy effectiveness, evaluates bidding strategies, and much more.

But here’s the kicker: it doesn’t just spit out data; it serves insights on a silver platter.

ChatGPT translates complex data into straightforward, actionable recommendations. It’s like turning a complex spreadsheet into a clear, concise action plan.

Task-Specific Assistance

ChatGPT isn’t just a one-trick pony; it’s a multi-faceted tool ready to tackle a range of tasks. Need a deep dive into your keyword strategy?

ChatGPT can analyze search terms, match types, and even suggest new keywords based on search trends. Wondering if your ad copies are hitting the mark?

ChatGPT can critique and suggest improvements, ensuring they resonate with your target audience.

It’s like having a marketing consultant, a data analyst, and a copywriter all rolled into one.

Beyond the Basics: Advanced Capabilities

But wait, there’s more! ChatGPT isn’t just about the nitty-gritty of current campaigns. It can forecast, plan, and strategize for the future.

Using historical data and market trends, it can predict outcomes, helping you make informed decisions about budget allocation, bid adjustments, and more.

It’s like having a crystal ball, giving you a peek into the future of your ad campaigns.

Conducting the Audit with ChatGPT

Stepping into the world of Google Ads audits with ChatGPT is like embarking on a data-driven treasure hunt.

You’re not just looking for obvious gems; you’re uncovering hidden insights that could transform your PPC campaigns.

Let’s break down this process into actionable steps, turning complexity into clarity and data into decisions.

Account Structure Analysis

First up, the structure. Your account’s structure is the backbone of your campaigns.

ChatGPT takes the role of an architectural critic here, analyzing the setup of your campaigns, ad groups, and keywords. Is your structure streamlined for success, or is it a convoluted maze?

ChatGPT assesses the alignment of your structure with best practices, ensuring that it’s not just built, but built for performance.

Keyword and Ad Copy Performance Review

Next, we dive into the realms of keywords and ad copies. ChatGPT transforms into your personal copy editor and keyword analyst.

It dissects your keyword choices, match types, and their performance metrics. Are your keywords hitting the mark, or are they shooting arrows into the void?

Similarly, for ad copies, it’s not just about grammar checks; it’s about messaging, relevance, and impact.

ChatGPT helps fine-tune your language to resonate with your audience, making every word count.

Conversion Tracking and Attribution Modeling

Now, let’s talk conversions, the holy grail of PPC. ChatGPT evaluates your conversion tracking setup. Is every conversion being counted? Are they attributed correctly?

This is crucial because accurate tracking is the foundation of ROI analysis. ChatGPT ensures that this foundation is rock-solid, enabling precise measurement of your campaign’s effectiveness.

Quality Score Assessment

Quality Score – three words that can make or break your campaigns. ChatGPT turns into a detective here, investigating the elements affecting your Quality Score: ad relevance, expected CTR, and landing page experience.

It’s like a health check-up for your ads, diagnosing issues and prescribing remedies to enhance your score, reducing costs, and improving ad positioning.

Budget and Bid Strategy Evaluation

Finally, we arrive at the vault – budget and bidding. ChatGPT examines how your dollars are allocated and spent. Are you investing in the right campaigns? Are your bids competitive yet cost-effective?

ChatGPT’s analysis provides a strategic viewpoint, ensuring that your budget is not just spent, but invested wisely for maximum returns.

Check out our PPC Budget Allocation Tracker to help keep track of your PPC budget.

Budget Allocation Tracker Template

Bringing It All Together

As we stitch these pieces together, remember, that conducting an audit with ChatGPT isn’t about passively watching an AI do its thing.

It’s a collaborative effort. You bring the context, the goals, and the human insight; ChatGPT brings the data prowess. Together, you turn insights into strategies, strategies into actions, and actions into results.

Interpreting ChatGPT’s Insights

In the labyrinth of data and numbers that is a Google Ads audit, ChatGPT emerges as a beacon of clarity, transforming data into a narrative.

But it’s not just about reading this narrative; it’s about understanding its nuances, its hidden messages, and its call to action.

Let’s decode this narrative together.

Understanding Data-Driven Recommendations

When ChatGPT presents you with insights, think of it as a master storyteller unveiling the plot twists of your campaign’s story.

Each insight is a chapter, revealing strengths, weaknesses, and opportunities. It’s about connecting the dots between what the data says and what it means for your campaigns.

This phase is crucial – it’s where numbers turn into narratives, and metrics turn into strategies.

Differentiating Between Actionable Insights and General Observations

ChatGPT, with its analytical prowess, will offer a multitude of observations. Here, your role is to distinguish the actionable insights from the general observations.

It’s about filtering the ‘good to know’ from the ‘need to act upon.’ Every piece of data has a story, but not every story leads to a climax. Focus on insights that directly impact your campaign goals.

Making Data-Informed Decisions

Armed with these insights, your next move is crucial. It’s about strategic decision-making.

Each recommendation from ChatGPT is a potential game-changer, but its true power is unlocked only when aligned with your campaign objectives and market understanding.

Remember, ChatGPT provides the map, but you choose the destination.

Implementing Changes and Strategy Optimization

With a clear understanding of ChatGPT’s insights, it’s time to roll up your sleeves and dive into the realm of action.

This is where strategies evolve, campaigns transform, and results materialize.

Acting on ChatGPT’s Audit Findings

Transforming insights into action is an art. It’s about prioritizing changes based on their potential impact.

Start with the low-hanging fruits – quick wins that can immediately enhance your campaign’s performance. Then, gradually move to more complex optimizations, keeping an eye on long-term goals.

Best Practices for Implementing Changes

When implementing changes, precision and testing are your best friends. Make one change at a time, and monitor its impact.

This way, you know exactly what works and what doesn’t. Remember, in the digital marketing world, even small tweaks can have significant ripple effects.

Continuous Monitoring and Optimization

Finally, the audit is not a one-time affair; it’s a continuous cycle of improvement.

Keep the ChatGPT insights as a dynamic guide, revisiting and revising strategies based on ongoing performance and changing market trends.

It’s a dance of adaptation, where agility and responsiveness lead to sustained success.

✏️ Check out our handy guide on Google Ads management with ChatGPT and learn how to manage your Google Ads with the power of AI!

Advanced Techniques with ChatGPT

Embarking on the advanced leg of our journey with ChatGPT, we unlock the vault of high-level strategies, where the confluence of AI acumen and PPC expertise creates a powerhouse of campaign optimization.

These are not your run-of-the-mill tips; these are the game-changers, the trendsetters of Google Ads audits.

Leveraging ChatGPT for Competitor Analysis

First up, let’s talk espionage—well, the legal kind. ChatGPT can be your undercover agent in the world of competitor analysis.

It doesn’t just look at what your competitors are doing; it dives deep into how and why they’re doing it. By analyzing competitor ad copies, keywords, and bidding strategies, ChatGPT helps you identify gaps in your own strategy and opportunities to outshine your competition.

Advanced Bid Strategy Optimization

Bidding is an art, and ChatGPT is your Picasso. Moving beyond basic bid adjustments, ChatGPT can help you explore advanced bidding strategies like target CPA, target ROAS, and more.

It analyzes historical data, forecasts outcomes, and recommends bidding strategies tailored to your campaign goals. It’s about making each penny scream with ROI potential.

Exploring Remarketing and Display Network Strategies with AI Insights

And now, let’s step into the world of remarketing and display networks. ChatGPT helps you harness the power of your audience data, suggesting customized remarketing strategies that keep your brand top of mind for your audience.

Additionally, for display network campaigns, it offers insights into placement, targeting, and ad creative optimization, ensuring your ads don’t just appear but resonate and engage.


As we wrap up this guide, let’s take a moment to reflect.

Conducting a Google Ads audit with ChatGPT isn’t just about tweaking a few settings or changing some keywords.

It’s a holistic journey towards digital marketing excellence. It’s about embracing the future, where AI doesn’t replace human expertise but amplifies it, creating a synergy that drives unprecedented results.

Remember, the power of ChatGPT in your Google Ads audits lies in its ability to provide deep, data-driven insights and actionable recommendations.

It’s not about replacing your marketing instincts; it’s about enhancing them with AI-powered precision.

Continue your learning with our handy guide on How to Create Google Ads Reports with ChatGPT.

If you want us to audit your Google Ads, reach out here.

Michael Schroder

Michael Schroder

Michael Schroder is a Google Ads and SaaS marketing consultant. He has been managing $200k-$300k monthly ad spend and has worked with 200+ SaaS companies. The thing that makes him unique is his data-led approach and his focus on SaaS businesses.