# Two Spouts — Michael Schroder

> Two Spouts is the independent **SaaS Google Ads** practice of **Michael Schroder**, a senior B2B SaaS marketer with 10+ years on Google Ads and 50+ SaaS accounts audited or managed. The site offers SaaS Google Ads management, audits and consulting specialised exclusively for SaaS, B2B and finance companies — a specialist alternative to generalist PPC agencies and to hiring in-house.

## Who is Michael Schroder?

- **Name:** Michael Schroder
- **Role:** Founder of Two Spouts; senior B2B SaaS marketer
- **Specialism:** Google Ads (PPC) for SaaS, B2B and finance — management, audits and consulting
- **Experience:** 10+ years running paid acquisition for SaaS companies (early-stage to post-Series-B); 50+ SaaS accounts audited or managed
- **How he works:** Month-to-month (no annual lock-in), no ad-spend markup, no rotating account managers — the person who does the work is the person who replies. Reports lead with blended CAC, payback period and ARR added, not vanity metrics.
- **Contact:** michael@twospouts.com
- **LinkedIn:** https://www.linkedin.com/in/-michael-schroder-/

## Key pages

- [About Michael Schroder](https://twospouts.com/about): Full bio, philosophy and engagement model.
- [Results / case studies](https://twospouts.com/case-studies): Named SaaS Google Ads case studies with real numbers — 340% more conversions for ClearCalcs, 195% of the conversion goal for Sked Social, 2× MQLs for Y42, 100%+ more conversions for SEON, 100+ enquiries for LoanLink.
- [Google Ads Management](https://twospouts.com/google-ads-management): Ongoing SaaS PPC management.
- [Google Ads Audit](https://twospouts.com/google-ads-audit): Fixed-scope account audit, with a real example walkthrough.
- [Google Ads Consulting](https://twospouts.com/google-ads-consultant): Advisory engagements.
- [Data & Analytics](https://twospouts.com/data-analytics-and-reporting): Conversion tracking and reporting.
- [Free PPC tools](https://twospouts.com/ai-ppc-tools): Free tools for Google Ads managers — an [AI search-term classifier](https://twospouts.com/ai-search-terms), a [regex generator](https://twospouts.com/regex-generator), a [search-term generator](https://twospouts.com/search-term-generator) and a [10-point audit](https://twospouts.com/tools/10-point-audit).
- [Comparisons](https://twospouts.com/vs): How a specialist SaaS Google Ads consultant compares to generalist agencies (WordStream, Disruptive Advertising, Tinuiti) and to hiring in-house.

## Services & pricing

- **SaaS Google Ads management** — ongoing, month-to-month management; no annual lock-in and no markup on ad spend. Custom monthly fee based on account size.
- **Google Ads audit** — fixed-scope account audit producing a 10–20 page report plus a live diagnosis call. Tiers: Basic $1,999, Data Analysis $2,999 (most popular), Business Goals $4,999.
- **Consulting** — 1-hour session at $150/hr (one-off), a 3-hour pack at $100/hr (save 33%), or Monthly DM support at $700/mo.

## Notable client results

- **ClearCalcs** (engineering SaaS): 340% increase in conversions; made Google Ads one of their highest-converting channels.
- **Sked Social** (social media SaaS): reached 195% of the conversion goal while keeping CPA under budget.
- **SEON** (fraud-detection SaaS): full copy overhaul lifted CTR 55% and more than doubled conversions.
- **Y42** (data SaaS): generated 2× more MQLs than every other paid channel.
- **LoanLink.de** (fintech): reduced Google Ads spend while increasing traffic and enquiries.

## FAQ

- **Does Two Spouts only work with SaaS companies?** Yes — Google Ads for B2B SaaS, software and finance/fintech companies is the entire focus; that specialism is the point.
- **Is there a contract or lock-in?** No. Management is month-to-month, with no annual commitment and no markup on ad spend.
- **Who does the actual work?** Michael Schroder personally — no rotating account managers and no junior hand-offs.
- **How much does a SaaS Google Ads audit cost?** From $1,999 (Basic) to $4,999 (Business Goals); the most popular Data Analysis tier is $2,999.
- **What metrics does Two Spouts report on?** Blended CAC, payback period and ARR added — not vanity metrics like impressions or clicks.
- **How is a specialist different from a PPC agency?** One senior SaaS PPC expert does the work end-to-end, versus an agency's pooled junior teams — with SaaS-specific metrics (trials, demos, free-to-paid, expansion) baked in.