Google Ads for SaaS.
Stop burning ad spend and start running a profitable, scalable SaaS.
- Optimize your PPC account for profitability
- Test new campaigns & keywords
- Nurture your soon-to-be users with remarketing
- Identify opportunities to scale your SaaS
I help SaaS companies...
Gain confidence in your numbers
We all know the feeling od seeing positive results but not being sure whether we can rely on it being accurate. I help with tracking and measuring your numbers right from the beginning.
Improve profitability
Most paid ads guys ask you what your budget is. But you and I both know that that figure is pretty arbitrary. I focus on helping you reach maximum profitability first.
Scale your SaaS
Through ongoing testing, I help you discover what works and what doesn’t so we can do more of the former and grow your paid users predictably.
“Michael is a true expert in Google Ads, PPC, and biddable media. He helped us to improve our game and re-wrote all the Ads text which lead to 100%+ conversion improvement. Good communication, reliable professional, highly recommended!”
Tamas Kadar
SaaS Founder, SEON.io (Featured in Forbes)
SaaS clients I have helped at least 2x MRR
“Michael was incredibly helpful, super proactive and over-achieved the goals set: a) Reduce Google Ads Spend & b) Increase traffic.
He carefully & proactively created a list of improvements measures, quick wins and executed.”
Gernot Schusser
SaaS Founder, LoanLink.de (Acquired by Baufi24)
PPC Search ads for SaaS
Convert users based on high-intent search keywords for your exact product and solution. Optimize bidding, keywords & ad copy to appear above your competitors.
Remarketing (ooh SaaS-y banners)
Re-engage site visitors who may not have been ready on their first visit. Stay top of mind, so that when they are ready, they come to you.
YouTube ads
Re-market to existing site visitors and discover new audiences to get your brand in front of with highly engaging video ads on YouTube.
“If you’re looking for an expert to build and watch over your SaaS’s Google Ad Campaigns like a hawk, Michael is your guy! Super intelligent, knows his stuff and overall a pleasure to work with. He has been a big part of our growth, can’t recommend him enough!”
George Armine
Head of Product (SaaS Startup) PayLaterTravel.com.au
Ready to grow your MRR?
See the results I've managed to achieve so far for other SaaS clients.
“I have been working with Michael for years and he has helped us out to setup and maintain our PPC campaigns.
We had some great years of growth in part thanks to Michael’s work.”
Julian Juenemann
Paid Membership Founder, MeasureSchool.com
Frequently Asked Questions
Here are a few of my core competencies as a SaaS marketer:
- SaaS Strategy
- Paid ads. (Google, Facebook, Insta & LinkedIn)
- Landing Pages
Conversion Tracking & Technical Support
Reporting & Data Analysis
I charge a fixed monthly fee for campaign management decided on a client-by-client basis.
I don’t charge setup fees and you can cancel at any time.
No, as long as it’s within the scope of the project. (i.e. not a completely different PPC channel)
Well I’m not really an agency at all. I’m a SaaS PPC specialist.
So, unlike generic agencies working with me you get someone who knows SaaS in and out.
You benefit from receiving my full attention both in terms of PPC management, but also, with your holistic SaaS marketing strategy.
Here are a few:
- Free Trials
- Freemium models
- Webinars
- eBooks
- Live Events
- Demo Bookings
Yes, more info here.
I can provide the designs of both landing pages and ads.
I’m also more than happy to work with your internal design team.
It usually takes 1 week to get all the admin pieces sorted (agreement on scope of work, account access etc).
But overall, we can get started pretty quickly.
I have a proven approach to reporting in Data Studio which allows for close monitoring of KPIs.
All data is dynamic and you can check in at any time between our meetings to see how things are ticking along.
More info here.
I have regular calls with all my clients to go over all KPIs & discuss follow up actions.
