For SaaS companies looking to maximize their online presence and generate quality leads, partnering with a specialized Google Ads agency can make all the difference. In this blog post, we’ll explore the top 10 SaaS Google Ads agencies known for their expertise and track record of delivering results.
1. TwoSpouts Media
Website: https://twospouts.com/
Established: 2018
Headquarters: London, UK
Notable services: Google Ads Management, Google Ads Audit, Landing Page Optimization
Twospouts Media, while not following the traditional agency model, is spearheaded by the experienced B2B & SaaS Google Ads specialist, Michael Schroder. Michael’s remarkable expertise and track record of delivering impressive results, overseeing ad spend of over $300k per month, have garnered the trust and confidence of numerous SaaS companies. Being a certified Google Partner, Michael takes a hands-on approach by personally managing Google Ads accounts, ensuring optimal performance and effectiveness. He also generously shares his wealth of knowledge and insights with his extensive following on LinkedIn, establishing himself as a trusted industry resource.
2. GrowthRocks
Website: https://growthrocks.com/
Established: 2014
Headquarters: London, UK
Notable services: Convert Rate Optimisation (CRO), Product-led Growth (PLG), Analytics & Actionable Reporting, Inbound Marketing
GrowthRocks is a growth marketing agency that has successfully created its own SaaS product called Viral Loops, which you might be familiar with. Viral Loops is a referral marketing platform supported by venture capital, offering a remarkable 30% month-over-month growth rate. In addition to their SaaS endeavors, GrowthRocks has collaborated with renowned companies like Nestlé, Blue Air, Volvo, and FedEx.
3. GrowthGirls
Website: https://growthgirls.com/
Established: 2019
Headquarters: London, UK
Notable services: UX for Growth, NPS for Growth, Inbound Marketing, Social Selling, Content Marketing Strategy, Social Media Strategy & Management.
GrowthGirls provides growth hacking and digital marketing services to both startups and multinational corporations. They have a particular focus on the US market. GrowthGirls has had the opportunity to collaborate with notable brands including Oh app, Sundance Film Festival, and Lana Bank.
4. Growth Sandwich
Website: https://www.headofgrowth.io/
Established: 2017
Headquarters: London, UK
Notable services: Customer-Led Insight, Customer-Led Growth Roadmap, Jobs-to-be-done Training
Growth Sandwich steps in, offering solutions to crucial questions such as “What should we prioritize in our product roadmap to increase revenue?” and “How can we fine-tune our marketing strategies for optimal impact?”
5. Directive
Website: https://directiveconsulting.com/
Established: 2014
Headquarters: Irvine, California, USA
Notable services: Search Engine Optimization (SEO), Paid Media, Creative, Marketing Operations, Strategy
Directive leverages its extensive understanding of the software business model and expertise in performance marketing to create agile marketing strategies. Their primary focus is on generating a steady flow of Sales Qualified Leads (SQLs) and filling the sales pipeline effectively.
6. Hey Digital
Website: http://www.heydigital.co/
Established: 2018
Headquarters: Tallinn, Estonia
Notable services: Pay per Click (PPC), Landing Page Design, Conversational Marketing
Hey Digital specializes in leading your target customers through a seamless experience to maximize ROI and revenue. They achieve this through a combination of Conversion Rate Optimization (CRO), paid advertising, and customized landing page design. With their expertise in CRO, Hey Digital fine-tunes your website and marketing assets to increase conversion rates and enhance the overall customer journey.
7. Bay Leaf Digital
Website: https://www.bayleafdigital.com/
Established: 2013
Headquarters: Southlake, TX, USA
Notable services: SaaS Marketing, B2B Growth Strategies
Based in the US, Bay Leaf Digital is a SaaS marketing agency with an extensive collective experience of over 30 years. They have successfully collaborated with prominent brands such as Travelocity, Angie’s List, and Citigroup. The agency’s primary objective is to leverage the knowledge and insights gained from working with established enterprises and apply them to fuel the growth of B2B SaaS companies.
8. Inturact
Website: https://www.inturact.com/
Established: 2006
Headquarters: Houston, Texas, USA
Notable services: B2B SaaS Marketing, B2B SaaS Consulting, JTBD for SaaS
Inturact, a talented agency, specializes in a wide range of areas, including Web Design, Data Analysis, Inbound Marketing, and Content Marketing. They offer expertise across these disciplines to cater to diverse client needs. Additionally, the Inturact team follows a specific process that incorporates various frameworks. Notably, they employ actionable metrics, allowing clients to track and measure their progress effectively. Furthermore, Inturact embraces a product-led growth model, which focuses on leveraging the product itself to drive customer acquisition, retention, and expansion.
9. Roketto
Website: https://www.helloroketto.com/
Established: 2009
Headquarters: Kelowna, British Columbia, Canada
Notable services: Landing Page Optimization, Content Strategy, Lead Generation
Roketto works with SaaS companies and helps them with their growth journey through various strategies. They excel in creating high-converting landing pages and crafting tailored content strategies specifically designed for the SaaS vertical. Their expertise extends to generating an increased number of leads, including demo and trial signups, at every stage of the sales cycle. Notably, Roketto holds certifications as a HubSpot and Google partner agency, highlighting their proficiency in leveraging these platforms to drive results for their clients.
10. Single Grain
Website: https://www.singlegrain.com/
Established: 2005
Headquarters: Los Angeles, California, USA
Notable services: PPC (Pay Per Click), LinkedIn Ads, Podcast Advertising, Conversion Optimization, Content Marketing, SEO
Single Grain also showcases its own digital marketing expertise through the creation of a significant amount of content. As a testament to their knowledge and industry insights, Single Grain manages two podcasts, maintains an active YouTube channel, and keeps an up-to-date blog. These platforms serve as valuable resources for sharing valuable content and staying current in the ever-evolving field of digital marketing.
While each of these agencies brings its unique approach and expertise, it’s important to evaluate your specific needs and align them with the services offered by the agency. Additionally, conducting further research, reading client testimonials, and exploring case studies can help you make an informed decision.
When selecting a SaaS Google Ads agency, take into consideration factors such as experience, industry expertise, client portfolio, and the agency’s ability to align with your business goals. Remember, choosing the right agency can significantly impact the success of your Google Ads campaigns and help you achieve your growth objectives.
Summary
There you have it, these are the top 10 SaaS marketing agencies in 2023 specializing in Google Ads. Each agency offers its distinct services tailored for SaaS companies.
When choosing an agency, SaaS companies should evaluate their specific needs, check the client testimonials, and understand each agency’s alignment with their business goals.
