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UTM URL Creator

Made with ❤️ by Michael Schroder

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How to use it?


What are UTM parameters?

UTM links / parameters are small pieces of data that you add to your URLs in order to see where different traffic comes from. They were introduced with an analytics tool called Urchin, which was later bought by Google and evolved into Google Analytics. UTM stands for Urchin Tracking Module.

What parameters can I include in a UTM code?

UTM codes can contain up to 8 parameters: Campaign, source, medium, content, term, source platform, creative format, and marketing tactic. These parameters help you track exactly where your website traffic is coming from.

What benefits can I get from using UTM parameters?

UTM parameters provide better tracking and more accurate attribution of your website traffic. They allow you to see which marketing tactics are actually driving results, and which sources, mediums, and campaigns are bringing in the most traffic, leads, and sales.

How do UTM parameters affect my Google Analytics reports?

If a URL doesn’t have UTM parameters, Google looks at the referring URL and matches it against a list of hundreds of websites it believes are social networks. If there’s a match, the visit is attributed to social traffic. If a URL does have UTM parameters and utm_medium is either social, social-network, social-media, sm, social network, or social media, then the visit is also attributed to social traffic.

Will tagging URLs with UTM parameters affect the search rankings of my website?

No, UTM parameters will not affect search rankings of your website in any way. Google and other search engines know that UTM parameters are used for tracking and they ignore them when crawling websites.

No, it’s not recommended to use UTM parameters for internal linking. If you do, you risk losing the information about the original source of the visitor. Instead, you can use your analytics tool to track your visitor’s activities.

What is this UTM creator page for?

This UTM creator page is a tool that combines the Website URL, Campaign Source, Campaign Medium, and Campaign Name into a single URL.

How do I use this UTM creator tool?

You just need to input the necessary information into the respective fields (Website URL, Campaign Source, Campaign Medium, and Campaign Name), then copy the generated link with a single click.

Can I customize my UTM parameters?

Yes, the UTM creator allows you to customize the Campaign Source, Campaign Medium, Campaign Name, and Website URL according to the specifics of your digital marketing campaign.

What is the best naming convention for UTM parameters?
  • Standardization and Consistency (It is important to standardize the way you name your UTM parameters and remain consistent across all campaigns and platforms)
  • Clear and Descriptive Naming (The names of your UTM parameters should be clear, descriptive, and meaningful)
  • Use of Lowercase (Always use lowercase for UTM parameters as these are case sensitive)
What is the UTM Source parameter?

Campaign Source (utm_source): This parameter denotes the visitor’s original location before clicking and visiting your site, such as the website or platform the visitor comes from. For example, “utm_source=facebook”.

What is the UTM Medium parameter?

Campaign Medium (utm_medium): This parameter denotes the marketing medium used, like email, social media, or pay-per-click (ppc). For example, “utm_medium=email”.

What is the UTM Campaign parameter?

Campaign Name (utm_campaign): This parameter denotes the name of the marketing campaign connected to the link. For instance, a summer fashion sale might be entered as “utm_campaign=marketing-bootcamp”.