How to use it?
UTM links / parameters are small pieces of data that you add to your URLs in order to see where different traffic comes from. They were introduced with an analytics tool called Urchin, which was later bought by Google and evolved into Google Analytics. UTM stands for Urchin Tracking Module.
UTM codes can contain up to 8 parameters: Campaign, source, medium, content, term, source platform, creative format, and marketing tactic. These parameters help you track exactly where your website traffic is coming from.
UTM parameters provide better tracking and more accurate attribution of your website traffic. They allow you to see which marketing tactics are actually driving results, and which sources, mediums, and campaigns are bringing in the most traffic, leads, and sales.
If a URL doesn’t have UTM parameters, Google looks at the referring URL and matches it against a list of hundreds of websites it believes are social networks. If there’s a match, the visit is attributed to social traffic. If a URL does have UTM parameters and utm_medium is either social, social-network, social-media, sm, social network, or social media, then the visit is also attributed to social traffic.
No, UTM parameters will not affect search rankings of your website in any way. Google and other search engines know that UTM parameters are used for tracking and they ignore them when crawling websites.
No, it’s not recommended to use UTM parameters for internal linking. If you do, you risk losing the information about the original source of the visitor. Instead, you can use your analytics tool to track your visitor’s activities.
This UTM creator page is a tool that combines the Website URL, Campaign Source, Campaign Medium, and Campaign Name into a single URL.
You just need to input the necessary information into the respective fields (Website URL, Campaign Source, Campaign Medium, and Campaign Name), then copy the generated link with a single click.
Yes, the UTM creator allows you to customize the Campaign Source, Campaign Medium, Campaign Name, and Website URL according to the specifics of your digital marketing campaign.
- Standardization and Consistency (It is important to standardize the way you name your UTM parameters and remain consistent across all campaigns and platforms)
- Clear and Descriptive Naming (The names of your UTM parameters should be clear, descriptive, and meaningful)
- Use of Lowercase (Always use lowercase for UTM parameters as these are case sensitive)
Campaign Source (utm_source): This parameter denotes the visitor’s original location before clicking and visiting your site, such as the website or platform the visitor comes from. For example, “utm_source=facebook”.
Campaign Medium (utm_medium): This parameter denotes the marketing medium used, like email, social media, or pay-per-click (ppc). For example, “utm_medium=email”.
Campaign Name (utm_campaign): This parameter denotes the name of the marketing campaign connected to the link. For instance, a summer fashion sale might be entered as “utm_campaign=marketing-bootcamp”.