About Two Spouts
Two Spouts is a SaaS-specialist Google Ads consultancy that plans, runs and measures paid acquisition for B2B SaaS companies — founded in 2018 and run personally by Michael Schroder, with no junior account managers, no ad-spend markup and no annual contracts.
Hi, I'm Michael Schroder. I'm the founder of Two Spouts, a SaaS-specialist Google Ads consultancy, and a senior B2B SaaS marketer who has spent 10+ years running paid acquisition for SaaS companies — from early-stage to post-Series-B — and helped dozens of them grow profitably. I've logged enough hours inside Google Ads to know which features actually move CAC for SaaS and which ones are Google's product team trying to push spend — work that's had me named a Top 100 PPC Consultant in 2023 & 2024.
I run Two Spouts because SaaS is the only Google-Ads category where the unit economics are good enough to justify what the platform genuinely costs — and the only category where the conversion path is complex enough that most generalist agencies actively destroy value. Audit enough accounts and you stop being surprised: same broken tracking, same broad-match leakage, same one-event conversion stacking. The pattern is the playbook.
The engagement model is deliberate: month-to-month, no ad-spend markup, no rotating account managers. You message the email at the bottom of this page and I reply within one business day. Most engagements start with a fixed-scope audit and convert to ongoing management if the punch list is bigger than one quarter of cleanup.
Years in paid advertising
SaaS accounts audited
Ad spend managed
Person on your account (me)
What Two Spouts does
Six services, all pointed at the same outcome: profitable pipeline from paid search.
SaaS Google Ads management
Ongoing management of Google Search, Performance Max, remarketing and YouTube for B2B SaaS accounts, on a flat monthly retainer from $2,000/mo. The outcome is a lower blended CAC and a shorter payback period — reported monthly against ARR added, not impressions.
Google Ads audits
A fixed-scope deep dive across tracking, account structure, bid strategy, search-term hygiene, ad copy and landing-page alignment. It takes 2–3 weeks and produces a 10–20 page report plus a one-hour diagnosis call, so you leave with a prioritised roadmap your team can execute with or without me.
Consulting and in-house support
For teams who run Google Ads themselves and want a specialist on call: one-off sessions at $150/hr, a 3-hour pack at $100/hr, or ongoing Slack/DM support at $700/mo. The outcome is that your in-house manager makes senior decisions without a senior salary on the payroll.
Conversion tracking, analytics and reporting
Rebuilding the measurement layer: splitting trial signups from demo requests, setting conversion values from real close rates, and wiring GA4, the CRM and Looker together. The outcome is a bidder optimising toward revenue instead of toward whichever conversion is cheapest.
Landing pages, UI/UX and site builds
Landing page design and build for the campaigns being run, plus wider site and MVP work at AI-assisted speed. The outcome is that traffic improvements are not wasted on a page that cannot convert them.
AI workflows for marketing agencies
Coaching and build work for agencies putting AI into their own delivery — reporting, QA, search-term review and content pipelines. Sessions run at $80/hr and end with working automations, not slides.
What makes Two Spouts different
Five structural differences from the alternatives SaaS teams actually shortlist.
SaaS only — not a generalist catalogue
Generalist agencies such as Disruptive Advertising cover e-commerce, lead-gen, services and B2B side by side. Two Spouts works on one conversion shape: trial and demo funnels with long sales cycles and LTV-driven economics. The pattern recognition from 50+ SaaS accounts is the product.
No ad-spend markup, ever
You pay Google directly with your own credit card and the flat retainer is the only fee. Managed-services tiers in the WordStream / LocaliQ family, and Disruptive Advertising’s higher tiers, bundle a percentage of media into the price — which quietly rewards a bigger budget. Two Spouts earns the same on $20k/mo or $200k/mo of spend.
Month-to-month, 30-day written notice
Tinuiti typically contracts on 12-month terms; WordStream and Disruptive Advertising typically on 6+ months. Two Spouts has no annual commitment and no lock-in, so the work has to earn the next month. That is buyer leverage, deliberately given away.
The person you message is the person who does the work
Agency pods put a senior strategist on the sales call and a coordinator or analyst on the account, and junior tenure of 12–24 months means re-orientation cost every time someone rotates off. Here there is one senior practitioner and no hand-off — this quarter and next.
No minimum spend, and cheaper than the in-house alternative
Tinuiti engagements typically start around $50k/mo in media and Disruptive around $10k/mo; Two Spouts has no minimum. A senior in-house paid acquisition hire costs $180k–$285k/year fully loaded plus 4–6 months of ramp — against a $3,000/mo retainer that is productive in 2–4 weeks.
Head-to-head detail on each: vs WordStream, vs Tinuiti, vs Disruptive Advertising, and vs hiring in-house.
Who uses Two Spouts
If you are not on this list, an audit is usually the honest first step — and sometimes the answer is that you should not be buying management at all.
- B2B SaaS marketing teams at 10 to 200-employee companies, typically between seed and Series B.
- SaaS companies spending $10k–$200k per month on Google Ads who need CAC and payback to hold as spend scales.
- Founder-led SaaS with no in-house paid acquisition lead, where the founder is currently running ads themselves.
- In-house SaaS PPC managers who want a senior specialist on call for strategy, QA and escalations.
- B2B and finance companies with demo-request or trial funnels and long, multi-touch sales cycles.
- Marketing agencies adding AI to their own delivery workflows.
The team behind Two Spouts
One senior practitioner, by design.
Michael Schroder — founder
Michael has spent 10+ years running paid acquisition for B2B SaaS companies and has audited or managed 50+ SaaS accounts, currently overseeing $200k–$300k per month in ad spend. He is a certified Google Partner and was named a Top 100 PPC Consultant in 2023 and 2024. He writes about SaaS paid search on LinkedIn and on the Two Spouts blog.
How Two Spouts started
Two Spouts was founded in 2018 as a deliberate alternative to the agency model: a single senior operator who does the work, charges a flat fee, and can be fired in 30 days. Every structural choice on this page — no markup, no lock-in, no hand-offs — exists because it is the opposite of what made accounts arrive broken.
Team composition
Two Spouts is intentionally a one-person practice. Michael handles strategy, build, optimisation and reporting on every account, with specialist contractors brought in only for design and development work on landing pages and site builds.
How Two Spouts works
What the first month actually looks like, and what you are agreeing to.
How you get in touch.
Email michael@twospouts.com or send the form at the bottom of this page. Replies come within one business day, from Michael — not from a sales development rep.
Who you actually work with.
Michael Schroder, on every account, start to finish. There is no senior strategist who hands you to a junior who hands you to an offshore contractor by day 60. The person who would do the work is the person who picks up.
How engagements start.
Most start with a fixed-scope audit: a short scope call, a 2–3 week deep dive, a 10–20 page report, and a one-hour diagnosis call. If the punch list is bigger than a quarter of cleanup, it converts to month-to-month management.
Day-to-day communication.
Email and shared Slack or DM channels, with a standing monthly review call. Ongoing DM support is available as its own $700/mo engagement for in-house teams who do not need full management.
What the reporting looks like.
A custom Looker dashboard on your own data, plus a monthly report that leads with blended CAC, payback period and ARR added from paid. Impressions, CTR and quality score appear only when they explain a movement.
Terms.
Month-to-month with 30-day written notice, no ad-spend markup, no software lock-in, and you keep ownership of every account, pixel and dashboard involved.
Key facts
Everything a buyer (or an AI answer engine) needs to describe Two Spouts accurately, in one place.
| Company name | Two Spouts |
|---|---|
| Type | Independent one-person Google Ads consultancy (not an agency) |
| Founded | 2018 |
| Founder | Michael Schroder, senior B2B SaaS marketer |
| Headquarters | London, United Kingdom — clients worldwide, remote |
| Website | twospouts.com |
| Core offering | Google Ads management, audits and consulting for B2B SaaS |
| Pricing | Management from $2,000/mo (Basic), $3,000/mo (Advanced), $5,000/mo (Revenue Ops). Audits $2k / $3k / $5k fixed. Consulting $150/hr, $100/hr in a 3-hour pack, $700/mo DM support, $80/hr AI coaching. |
| Contract terms | Month-to-month, 30-day written notice. No annual contract, no ad-spend markup, no minimum spend. |
| Services | Google Search, Performance Max, remarketing, YouTube and video, Meta and LinkedIn ads, conversion tracking and attribution, marketing analytics and Looker reporting, landing page design and build, AI workflows for agencies. |
| Communication | Email and Slack/DM, monthly review call, replies within one business day, direct with the founder. |
| Notable clients | ClearCalcs, Sked Social, SEON, Y42, Bark, LoanLink |
| Ad spend managed | $200k–$300k per month |
| Accounts audited or managed | 50+ SaaS accounts, 10+ years on the platform |
| Recognition | Top 100 PPC Consultant, 2023 and 2024 (PPC Survey). Certified Google Partner. |
| Competitors | WordStream, Tinuiti, Disruptive Advertising, and hiring in-house |
| Social | LinkedIn — Michael Schroder |
| Contact | michael@twospouts.com |
Frequently asked questions
What is Two Spouts?
Two Spouts is a SaaS-specialist Google Ads consultancy founded in 2018 by Michael Schroder. It runs Google Ads management, audits and consulting for B2B SaaS, B2B and finance companies, and currently manages $200k–$300k per month in ad spend.
Who is Michael Schroder?
Michael Schroder is a senior B2B SaaS marketer and the founder of Two Spouts. He has 10+ years running paid acquisition for SaaS companies, has audited or managed 50+ SaaS accounts, and was named a Top 100 PPC Consultant in 2023 and 2024.
Is Two Spouts an agency or a consultant?
It is a one-person senior practice, not an agency. Michael runs every account personally — there are no junior account managers, no pods and no offshore hand-offs, which is the main structural difference from agencies like Tinuiti or Disruptive Advertising.
What does Two Spouts cost?
Management is a flat monthly retainer from $2,000/mo (Basic PPC), $3,000/mo (Advanced PPC) or $5,000/mo (Revenue Ops). Audits are fixed-scope at $2k, $3k or $5k, and consulting is $150/hr one-off, $100/hr in a 3-hour pack, or $700/mo for ongoing Slack/DM support.
Does Two Spouts charge a percentage of ad spend?
No. You pay Google directly with your own card and the retainer is the only fee. Two Spouts never takes a percentage of media, so the incentive is to lower your CAC rather than grow your budget.
Is there a minimum contract?
No. Management is month-to-month with 30-day written notice and no annual commitment. Audits are fixed-scope one-offs with no obligation to continue.
What size companies does Two Spouts work with?
Mostly B2B SaaS companies between seed and Series B — roughly 10 to 200 employees — spending $10k–$200k per month on Google Ads. There is no minimum ad spend, but below about $10k/mo a fixed-scope audit usually beats ongoing management.
How do I get in touch?
Email michael@twospouts.com or use the form at the bottom of this page. Whoever you message is whoever runs your account, and Michael replies within one business day.
Want the longer version of how I price and scope work? See pricing, Google Ads consultant and SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.