SaaS Google Ads management, done right.
I’m a SaaS growth partner who runs your Google Ads — turning high-intent & high-converting search into trials, demos and revenue, predictably.
Profitable B2B SaaS PPC, not vanity spend.
Most agencies optimize for budget delivered. I optimize for the metrics that compound — MRR, payback period and CAC.
Gain confidence in your numbers
Proper tracking and measurement from day one, so the dashboard you stare at every Monday actually reflects reality.
Improve profitability
Margin-first budget allocation. I stop spending money on the things that look good in screenshots but don’t convert.
Scale predictably
Continuous testing on creatives, audiences and landing pages — so growth is repeatable, not a one-quarter spike.
of client Google Ads spend managed in the last 30 days.
8,913 leads. Across 15 client accounts, pulled from the accounts themselves and converted to USD. Updated daily, anonymised — no client is identified.
August: $246,392 · peak Jul $270K
This month, account by account
Spend to date against each account’s agreed monthly budget, with the forecast for month end. Anonymised.
$52,335
of $156,833 · 11 of 30 days
$118,965
projected
$9,357
of $17,963 · 11 of 30 days
$26,474
projected
$1,210
of $3,593 · 11 of 30 days
$3,039
projected
$840
of $3,592 · 11 of 30 days
$2,688
projected
$825
of $2,704 · 11 of 30 days
$2,009
projected
$744
of $2,028 · 11 of 30 days
$2,137
projected
$710
of $2,012 · 11 of 30 days
$1,766
projected
$646
of $1,809 · 11 of 30 days
$1,453
projected
$581
of $1,581 · 11 of 30 days
$1,618
projected
$491
of $1,014 · 11 of 30 days
$1,267
projected
$168
of $359 · 11 of 30 days
$426
projected
$137
of $287 · 11 of 30 days
$316
projected
$135
of $359 · 11 of 30 days
$368
projected
What I'll run on your SaaS Google Ads account.
Numbers from real client accounts.
A handful of SaaS clients I’ve helped grow with paid acquisition over the past few years.
Three things that make me different.
Deep Google Ads expertise
10+ years and 50+ SaaS accounts. I know the platform’s sharp edges and how to avoid the expensive ones.
SaaS-only focus
Trial conversions, demo bookings, free-to-paid, expansion revenue — I speak the metrics your investors ask about.
Data-driven, not opinion-driven
Every recommendation is backed by your actual account data and benchmarked against the industry, not vibes.
Hear it straight from clients.
“One of the best media buyers I’ve ever worked with…”
“He has so much more experience than just the PPC side…”
“Michael ALWAYS delivers strong results…”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing…”
“Michael’s Google Ads Auditing service is fantastic…”
What people say.
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“10/10 experience with Michael! 4X as many leads as any month prior to using Two Spouts! One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“We have worked with Two Spouts PPC Marketing Agency for around 8 months now & are very happy with the results they have generated for our business.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“We have worked with Two Spouts PPC Marketing Agency for around 8 months now & are very happy with the results they have generated for our business.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“We have worked with Two Spouts PPC Marketing Agency for around 8 months now & are very happy with the results they have generated for our business.”
The Renaissance Marketer.
A short, practical course on the mindset, habits and tools that let one marketer do the work of a whole team — pulled straight from how I run my own agency solo.
Your questions answered.
Not sure where to start? A Google Ads audit shows you exactly what to fix first.
Ready to grow MRR with Google Ads?
Audit, full management, or just a consult. Tell me what you need.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.