SaaS Google Ads management, done right.
I’m a SaaS growth partner who runs your Google Ads — turning high-intent & high-converting search into trials, demos and revenue, predictably.
Profitable B2B SaaS PPC, not vanity spend.
Most agencies optimize for budget delivered. I optimize for the metrics that compound — MRR, payback period and CAC.
Gain confidence in your numbers
Proper tracking and measurement from day one, so the dashboard you stare at every Monday actually reflects reality.
Improve profitability
Margin-first budget allocation. I stop spending money on the things that look good in screenshots but don’t convert.
Scale predictably
Continuous testing on creatives, audiences and landing pages — so growth is repeatable, not a one-quarter spike.
What I'll run on your SaaS Google Ads account.
Numbers from real client accounts.
A handful of SaaS clients I’ve helped grow with paid acquisition over the past few years.
Three things that make me different.
Deep Google Ads expertise
10+ years and 50+ SaaS accounts. I know the platform’s sharp edges and how to avoid the expensive ones.
SaaS-only focus
Trial conversions, demo bookings, free-to-paid, expansion revenue — I speak the metrics your investors ask about.
Data-driven, not opinion-driven
Every recommendation is backed by your actual account data and benchmarked against the industry, not vibes.
Hear it straight from clients.
“One of the best media buyers I’ve ever worked with…”
“He has so much more experience than just the PPC side…”
“Michael ALWAYS delivers strong results…”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing…”
“Michael’s Google Ads Auditing service is fantastic…”
What people say.
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
SaaS Google Ads questions, answered.
What is Two Spouts?
Two Spouts is a SaaS-specialist Google Ads consultancy run by Michael Schroder, a senior B2B SaaS marketer. It offers SaaS Google Ads management, Google Ads audits and consulting for SaaS, B2B and finance companies — focused on profitable, scalable growth tied to MRR, CAC and payback period.
Who is Two Spouts for?
B2B SaaS and tech companies that want a Google Ads consultant who measures success in trial conversions, demo bookings, free-to-paid and expansion revenue rather than vanity spend.
What does SaaS Google Ads management cost?
Engagements range from a one-off Google Ads audit to ongoing full management and consulting. The best starting point is a fixed-scope Google Ads audit, then a management plan scoped to your account and budget.
Which channels does Two Spouts run?
Google Search, Performance Max, remarketing and RLSA, YouTube and video, plus Facebook and LinkedIn ads — backed by proper conversion tracking, analytics and cross-channel attribution.
Not sure where to start? A Google Ads audit shows you exactly what to fix first.
Ready to grow MRR with Google Ads?
Audit, full management, or just a consult. Tell me what you need.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.