Real clients. Real numbers.
These are the SaaS Google Ads case studies behind Two Spouts — the consultancy run by Michael Schroder. Each one is a named client with the actual numbers from their account, alongside what those clients say on camera.
Engineering SaaS
Increase in conversions
ClearCalcs
Made Google Ads one of ClearCalcs’ highest-converting channels — growing trials and paying users several-fold and outconverting SEO for the first time.
Social media SaaS
Of conversion goal reached
Sked Social
Trusted by 5,000+ companies, Sked Social runs fast-changing monthly sprints. I’ve continuously surpassed the targets set — reaching 195% of the conversion goal while keeping CPA under budget.
Fraud-detection SaaS
Increase in conversions
SEON
An in-depth audit surfaced key tracking issues and ad-copy opportunities. A full copy overhaul lifted CTR 55% and more than doubled conversions.
Data platform
More MQLs than other paid channels
Y42
After several funding rounds, Y42 needed to grow with paid social. I’ve driven 2× the MQLs of all their other paid channels — at roughly half the cost.
Marketplace
Increase in click-through rate
Bark
Already at scale and reliant on Google Ads, Bark wanted sharper ad copy. The new ads delivered up to a 30% lift in conversion per impression.
FinTech · Mortgage
Loan enquiries in a few weeks
LoanLink
Launched and managed LoanLink’s first Google Ads campaigns, delivering their first 100+ enquiries under €150 each. Later acquired by Baufi24.
The SaaS Google Ads dashboards behind the results.
Live campaign views, weekly lead reports, and trial-to-paid trends — the same reporting clients get from me every week.
Hear it straight from clients.
“One of the best media buyers I’ve ever worked with…”
“He has so much more experience than just the PPC side…”
“Michael ALWAYS delivers strong results…”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing…”
“Michael’s Google Ads Auditing service is fantastic…”
What people say.
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“Working with Michael has been a pleasure and has helped grow our performance channel. He understands our goals and focuses on optimising growth with a strong mix of expertise, creativity and practical thinking. Highly recommend Michael!!”
“Simply put Michael is an Adwords pro. He was able to compile thorough research on keywords and a potential future business opportunity.”
“Michael's commitment to our shared success was unwavering. He took the time to truly understand our needs and goals and his contributions to our success have been invaluable.”
“He carefully and proactively created a list of improvements, quick wins, and executed against it. Hands-on, results-oriented, and a pleasure to work with.”
“One of the best media buyers I’ve ever worked with.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
“He has so much more experience than just the PPC side.”
“I cannot recommend Michael highly enough.”
“Working with Michael has been amazing.”
“Michael ALWAYS delivers strong results.”
“Michael’s Google Ads auditing service is fantastic.”
SaaS Google Ads case study questions, answered.
Want numbers like these? Most clients start with a Google Ads audit and move into ongoing SaaS Google Ads management, or work with me directly as a Google Ads consultant.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.