SaaS marketing analytics & reporting.
Use data to answer your biggest questions, find root causes, spot leverage points, and unite your team with clear processes.
Two Spouts is a SaaS-specialist analytics and reporting practice run by Michael Schroder, a B2B SaaS Google Ads consultant managing $200k–$300k/mo in ad spend across 200+ SaaS clients. I build the conversion tracking and CAC-by-channel dashboards that turn marketing data into decisions — the same foundation that powers profitable SaaS Google Ads management and every Google Ads audit I run.
Three ways data starts to pay off.
Answer your biggest questions
From CAC by channel to retention by cohort — get clean, defensible answers you can ship to the board.
Spot high-leverage opportunities
Compare channel mix, content, and ad creative. Find the 10% of effort driving 70% of results.
Unite your team with workflows
Reporting your sales, marketing and finance teams all agree on — and actually use weekly.
The SaaS analytics stacks I work with.
Pick the right scope.
- •Audit existing reporting
- •Build dashboards in Looker Studio
- •2-week turnaround
- •Ad-hoc deep-dive analysis
- •Channel & cohort comparisons
- •Recommendations report
- •Pipeline design (GTM → BQ)
- •Attribution modelling
- •Long-term retainer
SaaS analytics & reporting questions.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.