Google Ads audit for SaaS & B2B teams.
A Google Ads audit from Two Spouts — run by SaaS Google Ads consultant Michael Schroder — is a deep review of your account that finds wasted spend, fixes broken tracking, and hands you a prioritized action plan. Here is a short walkthrough of how I audit a Google Ads account and what the final report looks like.
Where the leaks are. Where the wins are.
What is working
The campaigns, keywords and creatives quietly carrying your account so you can lean into them harder.
Root causes, not symptoms
Why CPA is climbing or conversion volume stalled — diagnosed from the data, not the dashboard.
Expansion opportunities
New keyword themes, audiences, channels and tests prioritized by expected impact.
A clear action plan
10–20 page report with prioritized recommendations and a 1-hour walkthrough call.
Google Ads audit plans & pricing.
Same rigorous process, different scope. Every audit is custom to your account.
- •Account structure
- •Bid management
- •Keywords & targeting
- •Negative keywords
- •Ad copy
- •Everything in Basic
- •Demographic analysis
- •Search term performance
- •Ad copy analysis
- •Multi-channel insights
- •Everything in Data Analysis
- •Tracking audit
- •Funnel recommendations
- •Landing page optimization
- •PPC dashboard build
How the Google Ads audit works.
- 01
Scope call
A short intro to align on goals, account history and the questions you want answered.
- 02
2–3 week audit
Deep-dive across structure, tracking, creative and data. Produces a 10–20 page report.
- 03
Diagnosis call
One-hour live walkthrough. You leave with a prioritized roadmap your team can act on.
What clients say about audits.
“Michael did a great job auditing our Google Ads account and gave actionable advice we could implement.”
“Michael's auditing service is fantastic.”
“Clear insights, prioritized work, and the kind of report you can actually hand to a team.”
Google Ads audit questions, answered.
Once the audit is done, most clients move into ongoing SaaS Google Ads management or work with me as a Google Ads consultant. You can also see the results in our case studies.
Get an audit that's actually useful.
50+ custom audits delivered. Every one tailored to the account.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.