Rewriting ad copy to lift conversion rate ~30%

Bark is the go-to marketplace matching service providers and freelancers with new gigs in the UK. As a platform that relies on Google Ads as its main acquisition channel and is already at scale, Bark approached me to optimize their ad copy and drive significant increases in key metrics. I worked with them to roll out a new line of killer ads — the overperformers delivered up to a 30% increase in conversion-per-impression rate.