Rewriting ad copy to lift conversion rate ~30%
Bark is the go-to marketplace matching service providers and freelancers with new gigs in the UK. As a platform that relies on Google Ads as its main acquisition channel and is already at scale, Bark approached me to optimize their ad copy and drive significant increases in key metrics. I worked with them to roll out a new line of killer ads — the overperformers delivered up to a 30% increase in conversion-per-impression rate.
Increase in click-through rate
Increase in conversion per impression
How I did it.
- 1Discovery of customer pain points
- 2Competitor research
- 3Identify what was already working
- 4Full ad-copy rewrite overhaul
- 5A/B testing against the old copy
“Thanks for helping us improve the ads, Mike.”
SaaS Google Ads, answered.
- Who ran the SaaS Google Ads work in the Bark case study?
- Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the Bark (Marketplace) account end to end.
- What result did Bark get?
- ~60% increase in click-through rate. The full approach — discovery of customer pain points, competitor research, identify what was already working and more — is detailed on this page.
- Can Two Spouts do this for my SaaS company?
- Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.
Want results like Bark’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.