Scaling trials & paid users with a 340% lift in conversions
ClearCalcs is an engineering calculator platform for architects, home designers and engineers — letting them run quick load-strength and compliance calculations. They came to me to scale their Google Ads. With strategic competitor campaigns, dedicated landing pages and well-thought-out positioning, I made Google Ads one of their highest-converting channels, increasing trials and paying users several-fold.
340%
Increase in conversions
20%
Lower cost per trial
100%
Higher conversion rate than SEO
1st time ever
Paid acquisition converting better than SEO
The approach
How I did it.
- 1Thorough keyword research
- 2Targeted competitor campaigns
- 3Display remarketing
- 4Ongoing ad-copy testing
- 5Dedicated landing pages
“Michael provides highly professional, transparent, and performance-focused support on growth campaigns. He has partnered on our PPC growth campaigns for our SaaS business and not only saved me countless hours, but created clear improvement in our campaign performance every single week thanks to his tireless experimentation and commitment to understanding our business.”
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.
•SaaS, B2B and finance specialist with 10+ years on Google Ads.
•Audits, account management, landing pages, analytics.
•50+ SaaS accounts worked on. Real data, not vibes.