Scaling trials & paid users with a 340% lift in conversions
ClearCalcs is an engineering calculator platform for architects, home designers and engineers — letting them run quick load-strength and compliance calculations. They came to me to scale their Google Ads. With strategic competitor campaigns, dedicated landing pages and well-thought-out positioning, I made Google Ads one of their highest-converting channels, increasing trials and paying users several-fold.
Increase in conversions
Lower cost per trial
Higher conversion rate than SEO
1st time ever
Paid acquisition converting better than SEO
How I did it.
- 1Thorough keyword research
- 2Targeted competitor campaigns
- 3Display remarketing
- 4Ongoing ad-copy testing
- 5Dedicated landing pages
“Michael provides highly professional, transparent, and performance-focused support on growth campaigns. He has partnered on our PPC growth campaigns for our SaaS business and not only saved me countless hours, but created clear improvement in our campaign performance every single week thanks to his tireless experimentation and commitment to understanding our business.”
SaaS Google Ads, answered.
- Who ran the SaaS Google Ads work in the ClearCalcs case study?
- Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the ClearCalcs (Engineering SaaS) account end to end.
- What result did ClearCalcs get?
- 340% increase in conversions. The full approach — thorough keyword research, targeted competitor campaigns, display remarketing and more — is detailed on this page.
- Can Two Spouts do this for my SaaS company?
- Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.
Want results like ClearCalcs’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.