Driving 100+ enquiries in a niche market
LoanLink is a disruptive digital mortgage broker that helps foreign buyers and investors acquire homes in Germany. I’m proud to have contributed to their initial success by launching and managing their first Google Ads campaigns and gathering early product feedback. LoanLink saw their first 100+ enquiries come in from Google Ads as a channel, which they used to improve their funnel, product and generate substantial revenue. They were later acquired by Baufi24.
100+
Loan enquiries in a few weeks
<€150
Cost per enquiry
Big win
First acquisition channel to deliver substantial leads & proof of concept
The approach
How I did it.
- 1Competitor research
- 2Clear campaign segmentation
- 3Weekly targeting refinement
- 4Close budget control in a high-CPC environment
“Michael was incredibly helpful, super proactive and over-achieved the goals set: reduce Google Ads spend and increase traffic. He carefully and proactively created a list of improvements and quick wins, and executed.”
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.
•SaaS, B2B and finance specialist with 10+ years on Google Ads.
•Audits, account management, landing pages, analytics.
•50+ SaaS accounts worked on. Real data, not vibes.