Driving 100+ enquiries in a niche market
LoanLink is a disruptive digital mortgage broker that helps foreign buyers and investors acquire homes in Germany. I’m proud to have contributed to their initial success by launching and managing their first Google Ads campaigns and gathering early product feedback. LoanLink saw their first 100+ enquiries come in from Google Ads as a channel, which they used to improve their funnel, product and generate substantial revenue. They were later acquired by Baufi24.
Loan enquiries in a few weeks
Cost per enquiry
Big win
First acquisition channel to deliver substantial leads & proof of concept
How I did it.
- 1Competitor research
- 2Clear campaign segmentation
- 3Weekly targeting refinement
- 4Close budget control in a high-CPC environment
“Michael was incredibly helpful, super proactive and over-achieved the goals set: reduce Google Ads spend and increase traffic. He carefully and proactively created a list of improvements and quick wins, and executed.”
SaaS Google Ads, answered.
- Who ran the SaaS Google Ads work in the LoanLink case study?
- Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the LoanLink (FinTech · Mortgage) account end to end.
- What result did LoanLink get?
- 100+ loan enquiries in a few weeks. The full approach — competitor research, clear campaign segmentation, weekly targeting refinement and more — is detailed on this page.
- Can Two Spouts do this for my SaaS company?
- Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.
Want results like LoanLink’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.