Doubling conversions with a complete ad-copy overhaul
SEON.io is a pay-as-you-grow fraud-detection platform that hooks into your software or website to reduce fraudulent signups. As a fast-growing company, SEON came to me for clarity on their account with an in-depth audit. We found key tracking assumptions that needed addressing and identified ad-copy improvements to raise CTR and lower cost per click. I implemented a complete ad-copy overhaul, driving increases in both core metrics.
55%
Increase in click-through rate
100%+
Increase in conversions
Big win
Ad copy positioning the brand above most competitors
The approach
How I did it.
- 1Discovery of customer pain points
- 2Competitor research
- 3Identify what was already working
- 4Full ad-copy rewrite overhaul
- 5A/B testing against the old copy
“Michael is a true expert in Google Ads, PPC, and biddable media. He helped us improve our game and re-wrote all the ad copy, which led to 100%+ conversion improvement. Good communication, reliable, professional — highly recommended!”
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.
•SaaS, B2B and finance specialist with 10+ years on Google Ads.
•Audits, account management, landing pages, analytics.
•50+ SaaS accounts worked on. Real data, not vibes.