Who ran the SaaS Google Ads work in the SEON case study?

Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the SEON (Fraud-detection SaaS) account end to end.

What result did SEON get?

100%+ increase in conversions. The full approach — discovery of customer pain points, competitor research, identify what was already working and more — is detailed on this page.

Can Two Spouts do this for my SaaS company?

Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.

Doubling conversions with a complete ad-copy overhaul

SEON.io is a pay-as-you-grow fraud-detection platform that hooks into your software or website to reduce fraudulent signups. As a fast-growing company, SEON came to me for clarity on their account with an in-depth audit. We found key tracking assumptions that needed addressing and identified ad-copy improvements to raise CTR and lower cost per click. I implemented a complete ad-copy overhaul, driving increases in both core metrics.

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55%

Increase in click-through rate

100%+

Increase in conversions

Big win

Ad copy positioning the brand above most competitors

The approach

How I did it.

1
Discovery of customer pain points
2
Competitor research
3
Identify what was already working
4
Full ad-copy rewrite overhaul
5
A/B testing against the old copy

“Michael is a true expert in Google Ads, PPC, and biddable media. He helped us improve our game and re-wrote all the ad copy, which led to 100%+ conversion improvement. Good communication, reliable, professional — highly recommended!”
Tamas Kadar, Co-Founder of SEON.io

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FAQ

SaaS Google Ads, answered.

Who ran the SaaS Google Ads work in the SEON case study?: Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the SEON (Fraud-detection SaaS) account end to end.
What result did SEON get?: 100%+ increase in conversions. The full approach — discovery of customer pain points, competitor research, identify what was already working and more — is detailed on this page.
Can Two Spouts do this for my SaaS company?: Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.

Want results like SEON’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.

Tell me about your account.

Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.

•SaaS, B2B and finance specialist with 10+ years on Google Ads.

•Audits, account management, landing pages, analytics.

•50+ SaaS accounts worked on. Real data, not vibes.