Hitting 195% of goal scaling trials & MRR
Sked Social is an all-in-one social media planner and scheduler that publishes your content to Instagram, Facebook and more — trusted by 5,000+ companies worldwide. As a fast-growing, dynamic company with monthly “sprints” and changing goals, Sked came to me to improve their Google Ads performance. I’ve worked closely with the team to continuously surpass every goal set.
Of conversion goal reached
Cost per acquisition under goal
More leads vs. other paid channels combined
1st time ever
Paid acquisition generated more SQLs than organic
How I did it.
- 1Advanced campaign segmentation
- 2Display & YouTube remarketing
- 3Ongoing creative testing
- 4Dedicated landing pages
- 5Competitor targeting & positioning
“Working with Michael has been amazing. I’m not good at the whole Google Ads thing — but it’s so important to this business, and it’s just amazing that I can tell him the strategy I’m working on and he knows exactly how to translate that into a Google Ads campaign.”
SaaS Google Ads, answered.
- Who ran the SaaS Google Ads work in the Sked Social case study?
- Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the Sked Social (Social media SaaS) account end to end.
- What result did Sked Social get?
- 195% of conversion goal reached. The full approach — advanced campaign segmentation, display & youtube remarketing, ongoing creative testing and more — is detailed on this page.
- Can Two Spouts do this for my SaaS company?
- Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.
Want results like Sked Social’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.