Hitting 195% of goal scaling trials & MRR
Sked Social is an all-in-one social media planner and scheduler that publishes your content to Instagram, Facebook and more — trusted by 5,000+ companies worldwide. As a fast-growing, dynamic company with monthly “sprints” and changing goals, Sked came to me to improve their Google Ads performance. I’ve worked closely with the team to continuously surpass every goal set.
195%
Of conversion goal reached
12%
Cost per acquisition under goal
20%
More leads vs. other paid channels combined
1st time ever
Paid acquisition generated more SQLs than organic
The approach
How I did it.
- 1Advanced campaign segmentation
- 2Display & YouTube remarketing
- 3Ongoing creative testing
- 4Dedicated landing pages
- 5Competitor targeting & positioning
“Working with Michael has been amazing. I’m not good at the whole Google Ads thing — but it’s so important to this business, and it’s just amazing that I can tell him the strategy I’m working on and he knows exactly how to translate that into a Google Ads campaign.”
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.
•SaaS, B2B and finance specialist with 10+ years on Google Ads.
•Audits, account management, landing pages, analytics.
•50+ SaaS accounts worked on. Real data, not vibes.