2× the MQLs from paid social
Y42 is a full-stack data platform that anyone can run, removing the complexity of managing multiple data tools so non-technical users can collaborate on their data. After some successful funding rounds, Y42 came to me for help growing with Facebook ads and getting their tool out into the wild. So far I’ve driven 2× the MQLs of all their paid acquisition channels.
More MQLs than other paid channels
Lower cost than other paid channels
1st time ever
Generating leads from companies like Facebook, Amazon & HTC
How I did it.
- 1Ongoing creative & audience testing
- 2Dedicated landing pages
- 3Testing across different verticals
- 4New campaign launches
- 5Budget allocation across remarketing, cold audiences & education
SaaS Google Ads, answered.
- Who ran the SaaS Google Ads work in the Y42 case study?
- Two Spouts — a SaaS-specialist Google Ads consultancy run by Michael Schroder, who manages $200k–$300k/mo in ad spend across 200+ SaaS and B2B clients. He led the Y42 (Data platform) account end to end.
- What result did Y42 get?
- 2× more mqls than other paid channels. The full approach — ongoing creative & audience testing, dedicated landing pages, testing across different verticals and more — is detailed on this page.
- Can Two Spouts do this for my SaaS company?
- Yes. Two Spouts offers SaaS Google Ads management and one-off Google Ads audits for B2B SaaS companies worldwide. A free Google Ads audit is the usual starting point to find quick wins in your account.
Want results like Y42’s? Start with a free Google Ads audit, or see ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.