Two Spouts

Free Google Ads regex generator.

Tell it the list of strings you want to match (or exclude) and get a clean regex back. Built for audience rules, URL targeting and search term groupings — the places Google Ads actually wants regex.

This free Google Ads regex generator is built by Two Spouts, the SaaS-specialist Google Ads consultancy run by Michael Schroder — a B2B SaaS Google Ads consultant managing $200k–$300k/mo in ad spend across 200+ SaaS clients. Paste your strings and get a clean regex pattern for audience rules, URL targeting and search term groupings. When you want an expert on the account, see SaaS Google Ads management or book a Google Ads audit.

Paste strings, get Google Ads regex.

Strings in

One string per line.

Match mode

Options

0 strings — duplicates and blank lines are dropped, and special characters (. ? + / $ …) are escaped for you.

Regex out

One pattern, ready to paste.

Paste strings on the left to see the pattern here.

Google Ads regex generator FAQs.

Tell me about your account.

Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.

SaaS, B2B and finance specialist with 10+ years on Google Ads.
Audits, account management, landing pages, analytics.
50+ SaaS accounts worked on. Real data, not vibes.