The 10-point Google Ads audit for SaaS accounts.
A free SaaS Google Ads audit checklist from Two Spouts — the consultancy run by Michael Schroder — that walks you through ten checks you can run on your own account in about 30 minutes. They surface the largest wasted-spend leaks on a typical SaaS Google Ads account. Each point: why it matters, where to look, how to fix it.
The 10 Google Ads audit points for SaaS, three sections each.
No filler. Each point is a 5-minute check with a specific Google Ads UI path and a concrete fix.
Search-terms review (last 30 days)
Why it matters · Where to look · How to fix it
Negative-keyword coverage
Why it matters · Where to look · How to fix it
Bid-strategy fit by campaign
Why it matters · Where to look · How to fix it
Conversion-tracking sanity check
Why it matters · Where to look · How to fix it
Landing-page ↔ ad-group match
Why it matters · Where to look · How to fix it
Mobile vs. desktop CVR delta
Why it matters · Where to look · How to fix it
Audience layering
Why it matters · Where to look · How to fix it
Ad-copy variants
Why it matters · Where to look · How to fix it
Geo / device / time-of-day bid adjustments
Why it matters · Where to look · How to fix it
Account structure cleanup
Why it matters · Where to look · How to fix it
Get the free 10-point Google Ads audit PDF
Drop your email and we’ll send the PDF + 2 follow-up emails with a real case study and an account-look offer. No newsletter, reply to opt out at any time.
- 6-page PDF, ~30 min to run end to end
- Specific Google Ads UI paths for every check
- Direct PDF download — no gated landing page mid-flow
Prefer to just download it? Direct PDF link. The email version comes with the follow-up sequence.
Found leaks? Here's what to do next.
Option 1
Have us run a fixed-scope audit
Line-by-line tag verification + the prioritised punch list you can hand to your team.
Option 2
Reply with which leak looks largest
Tell us which of the ten you flagged first — we'll send specific observations about your account within a business day.
Questions about the free Google Ads audit checklist.
Want a specialist to run the checks for you? See our SaaS Google Ads audit plans or our ongoing SaaS Google Ads management.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.