Intro
“The future belongs to those who learn more skills and combine them in creative ways.” — Robert Greene, MASTERY
Welcome future Renaissance Marketer!
In this short course, you will learn all the productivity and time-saving skills that good marketers (like me, lol) use to get more marketing done in less time.
But what is a Renaissance Marketer?
tl;dr: A Renaissance Marketer is someone that can execute on a marketing idea from end-to-end by leveraging modern tools
So, you’ve heard of T Shaped Marketers, right?
Marketers that are really good at one thing (aka Specialists).
T-Shaped Marketers are great.
They can do that ONE THING reallllly well.
You can provide loads of value, and make tons of money being one.
And yet weirdly enough…specialists (or T-shaped marketers) are now being replaced by generalists.
Why?
In short, technology.
AI and modern software have levelled the playing field for just about anyone to do great marketing.
Generalists can now supercharge their skillset with these tools to compete with specialists like never before.
Want to make a website? Cool, use Wix
Want to make really nice image ads? Nice, use Canva
Want to create an article? Shweet, use ChatGPT
In a world where doing any one thing is so easy. Where does the value-add lie for humans?
In connecting the dots.
So, instead of ignoring breadth and just going for depth like a T-Shaped Marketer:
We can use tools to rapidly learn and focus on breadth too.
The result? A Renaissance Marketer:
TTTTTTTTTTT
With modern tools, you can now design as well as a designer, make web pages as well as a web developer and code like a programmer.
Renaissance Marketer’s Secondary Skills can often be a lot stronger than most marketers’ Primary Skills. Most marketers simply aren’t that good.
But, in reality, there are very few T-Shaped Markets out there. So it’s even easier for you to compete.
Most marketers actually look like this:
Just the top of the letter T.
And again, the Renaissance Marketer:
TTTTTTTTTTT
No competition.
Imagine being a marketer that can code, design and craft the funnel exactly how you imagined it.
That’s what this course will aim to help you become.
Watch this video on how the future will belong to generalists, with broad domain knowledge, that can use modern tools👇
What will this course cover?
This course will cover some of the essential skills that I have picked up over the years so that you can do just that.
Stuff like:
- How to learn in 2023 and get ahead of others
- How to work faster with the right tools
- How to collaborate with others online effectively
- How to make + customize a webpage, fast
- How to quickly launch a product, a funnel and battle test an idea
- How to understand and use numbers & visuals in your marketing
- & much more!!
Essentially, we’ll cover all the ways marketers are supercharging their skillset to get more done.
These skills are highly under-appreciated & undervalued, but in my opinion, are essential for all marketers looking to have true control over the marketing that they do. Our goal shouldn’t be to avoid learning any one thing deeply anymore. But, to learn a broad range of skills to moderate depth and leverage tools and other people’s skills to achieve more.
Who is this course for?
- CEOs
- Marketing ops peeps
- Marketing agency owners
- Freelance marketers
- One-man marketing teams
Who the heck am I?
I’m Michael, 28 years old, a Google Ads marketer & freelancer for software companies.
- am a husband, & dad to 3 kids
- have a degree in Physics, which was mostly useless for what I do now
- make about $12k/mnth in revenue freelancing here in Japan (all of my clients are outside Japan 🙃) I really should escape Japan at some point #taxes
- work ~5 hours per day (sometimes a bit more)
- manage ~500k/month in ad spend across ~5 clients
- can hold a convo in Japanese, kinda (こんにちは！)
- like to spend my free time to riding my BMX 🚴♂️, wrestling with my kids 😜 and tracking my personal finances 📈
A big hat tip to Nico Jeannen for inspiring the layout of this course.
Also, a big shoutout to AI for helping me create some of the illustrations for this course!
DISCLAIMER: Everyone’s workflow is different. Everyone’s brain is different. My friends often tell me that I have a brain that thinks in lists & text. Yours might not. Don’t be overwhelmed or discouraged by anything in this course. I often feel like that when I see other people’s workflows. This course is my attempt at highlighting stuff that has genuinely worked for me, in the hope that it might be useful to you. Take what you like from this course, and leave the rest. Feel free to jump to any relevant section that you like from the menu: 🤴The Renaissance Marketer