Philosophy
“While one person hesitates because he feels inferior, the other is busy making mistakes and becoming superior.” — Henry C. Link
The 3 Pillars of a Renaissance Marketer
1) Run Head First into Problems
2) Speed > Perfection
3) Just-in-Time Learning
1) Run Head First into Problems
A Renaissance Marketer has courage.
Courage to be bold enough to think they can solve a problem they have never solved before.
They think like this:
- Identify the cause of the problem
- Come up with several creative paths they can run down
- Sprint down these different paths to see if solutions lie at the end
- If…
- …you fail, go back to sprinting down paths in step 3 & try more
- …you find a solution, celebrate 🥳
Renaissance Marketers know that they are not particularly special, but that’s on a long enough time horizon, they will either fail so much that they exhaust all possible ways to fail or learn so much that they increase their chances of winning.
2) Speed > Perfection
Speed is almost always more important than perfection.
Studies have shown that when you focus on speed, rather than on quality, both your quality and speed are actually better than if you focused solely on quality.
Bizarre right?
Well, it turns out those that focus on speed get you significantly more practice rounds and chances to fail. Enough so, that you find out what works (and more importantly doesn't work) faster. This seems to lead to high-quality outputs.
In this way, Renaissance Marketers understand the value of speed.
3) Just-in-time learning
If you are not constantly learning, sorry but you’re not going to make it.
Renaissance Marketers are constantly stacking skills on top of one another.
Basic CSS knowledge stacks on top of your marketing automation knowledge, stacks on your sales knowledge, and so on.
This compounding knowledge makes them highly resourceful and able to adapt to difficult situations.
The thing that sets Renaissance Marketers apart is that they learn differently.
They prioritise the immediate practical application of a skill, over the number of skills acquired.
They know that learning something has to be for a specific purpose, not for the hope to at some point said skill will become useful.
We’re not buying hammers, because then everything becomes a nail for us to hit and distract us.
We’re finding the issue and buying the right tool for the job.
Renaissance Marketers know that in a world of infinite information, learning skills that don’t serve what you want to do now is largely a wasted effort.