Free PPC tools for Google Ads.
The utilities we use inside client accounts, published free — keyword wrapping, search term work, regex and audits. No signup, no gate.
Pick a job, grab the tool.
Every tool here is free and built from the workflows we run for SaaS Google Ads clients.
Match Type Tool
Paste a keyword list and wrap it as broad, phrase and exact match in bulk — deduped and cleaned, ready for Google Ads Editor.
Open toolRegex Generator
Paste the strings you want to match, get one clean escaped pattern for audience rules, URL targeting and search term filtering — with a live tester.
Open tool10-Point Google Ads Audit
The free audit checklist for SaaS accounts — ten 5-minute checks that surface the biggest wasted-spend leaks.
Open toolAI PPC Tools Guide
How we actually use AI across audits, ad copy, negatives and reporting — the workflows behind the tools above.
Open toolTell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.